Top 20 cool brands of 2010

The results are in….

An annual survey (by the Centre for Brand Analysis Ltd.) has been published showing the top brands of 2010 based on the following criteria:

Style
Innovation
Originality
Authenticity
Desirability
Uniqueness

Website makeover 2

“It’s a wrap” is a Cornish company offering personalised gift-wrapped chocolate and sweets for weddings, birthdays, christenings and other special celebrations, run by sisters Karen and Nicola. Customers can upload their own artwork to the wrappers, their own messages and even their own photographs.

Karen and Nicola would like to drive more traffic to their site, generate more sign-ups to their newsletter, and raise awareness of their wedding favours and children’s party gifts. Here are some suggestions on how to develop their website:

8 steps to launching a new product

With a bit of help from Wallace and Gromit….

Wallace is one of the world’s greatest inventors (yes, John Logie Baird and that television thing were pretty cool, and Alexander Graham Bell did a great job with the telephone too)….

But Wallace has something they didn’t – he has Gromit.

Gromit supports him through the tough times, helps him out with new product development and looks out for him.

He helps him fine-tune his inventions and is a willing test subject (sometimes) through their development to their launch.

We could all do with a Gromit in our lives, but we’re not all as lucky as Wallace, so how can the rest of us move our new products forward to market?

What Strictly Come Dancing can teach us about marketing

Over 10 million people watch Strictly Come Dancing in the UK – the sequins, the celebrity injuries, the judges, the behind-the-scenes romances – we can’t get enough of it.

The Saturday night programme….. the Sunday night results show….. the sneak peaks backstage on the midweek evening show….. it’s a full-time job keeping up with all the Strictly news.

But why?

What is it about Strictly that has us so captivated?

And how can that help your business?