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How to publish your own business book

How to publish your own business book

Ever feel like a small fish in a very very big pond? Well, that’s the current state of the online marketing world. With every business vying for space to communicate their brand, digital marketing has become a busy arena. For the modern day business person, juggling...

October marketing themes

I've just spent 10 minutes convincing my four-year-old son that it's not Halloween for another three weeks - and that Christmas is more than two months away. This lengthy discussion followed a "quick" trip (hah!) to the supermarket, which was adorned with hanging...

Best of the online marketing web August 2016

Best of the online marketing web August 2016

In this month's round-up post I've found the best posts around the web that offer tips and inspiration for your online marketing. Get step-by-step directions to installing Google analytics on your website Discover new ways to promote your blog and find out what all...

How to add the Facebook pixel to WordPress website

How to add the Facebook pixel to WordPress website

Facebook is the biggest social network in the world. Despite the growth of What's App, Snapchat and Instagram, it remains the king of online communities with over 1.6 billion active users. But it's not easy to get your posts seen by those users because there are is so...

My favourite place to download copyright free images

My favourite place to download copyright free images

Review of Pixabay As an online marketer, I always need good photos to include in my content. Yesterday I wrote a blog for a client recommending some of the best attractions to visit in Cornwall, and I needed a photo of each to enhance the post. That's a photo of St...

How to always have something to share to your Facebook page

How to always have something to share to your Facebook page

Ever wondered why and how to follow Facebook pages as your business page? It's one of the best ways to ensure your feed is vibrant, varied, engaging and successful, but you may not know how to do it right. I hear it all the time: "I've got nothing to talk about." "I'm...

7 ways Facebook advertising can grow your tourism business

7 ways Facebook advertising can grow your tourism business

Looking at your Facebook reach figures can be a bit like looking at the scales after your annual holiday... pretty depressing. Surely those numbers can't be right? Surely the machine is broken? Nope. Sadly they speak the truth. I can't speak for your bathroom scales,...

August marketing themes

August marketing themes

As part of Perfect Balance Marketing's series on seasonal trends, this post looks ahead to August marketing themes including events and trends to help you plan your month's marketing. Short of time? Get this month's marketing themes delivered to your inbox in two...

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