Research suggests that over 91% of us check our emails daily, making email is one of the most effective forms of marketing. Are you making the most of its potential to drive bookings and increase loyalty?
Be where your audience is
Email marketing is still up to 40 times as effective as social media for generating conversions.
It’s a great way to stay connected with guests and potential visitors, delivering timely content to their inboxes.
But spray and pray is not going to work; a well researched strategy is the only way to make sure you reach your audience with topical, relevant content that converts.
Engage your audience at every stage of the buyer journey, from browsing to booking to repeat business.
Reward your best customers with well-timed and topical exclusive content that builds trust and repeat bookings.
Getting someone to subscribe to your email is step one; keeping them engaged is the next challenge.
Isn’t email marketing expensive?
Your email marketing doesn’t have to cost a penny.
Platforms such as Mailchimp offer free accounts so you can test the water when you have just a few hundred subscribers before jumping into a paid account.
We can help you set-up your account with:
- beautifully designed email templates
- automated welcome emails to help establish a long-lasting relationship
- website integration to maximise sign-ups and keep your list fresh
Book a call
Want to find out more about how email marketing can boost your business?
Book a short call using the calendar or drop me an email.