Blog

February 12, 2016

Marketing measurement 101 – how to effectively track your website, Facebook and e-marketing activity to supercharge your online marketing

This weekend it’s my little boy’s birthday party – he’ll be eight and he wants a cake in the shape of a massive yellow Lego head, […]
February 5, 2016

How to turn your marketing from awful to awesome with one simple change you can make today

You know you need to be doing something – anything – to get your marketing moving. But what? You wake up at 4 in the morning […]
January 28, 2016

Getting started with Facebook advertising (even if you’re a newbie)

You publish another post to Facebook and yet again lament the incredibly low reach – only 25 people have seen your post. How is that possible […]
January 22, 2016

Five ways to stand out in your target audience’s in-box

You slave for hours over an email, crafting an offer that will resonate with your readers, fine-tuning the fonts and the images, before finally taking a […]
November 20, 2015

Training testimonials

Here are some of the comments from people who have attended training courses in the past. “One of the best courses I’ve done.” “Lucy was a […]
October 9, 2015

How to use Quora to research your market

Question and answer site Quora is a mine of information – ask anything and people from all over the world will answer. But it’s also a […]
September 25, 2015
scheduling updates to Facebook by Lucy Thornton

How I schedule my Facebook posts

Social media is a time thief. It steals my attention away from what I should be doing (working, spending time with friends, cooking dinner, playing with […]
September 21, 2015

What the Rugby World Cup can teach you about tourism marketing

In case you’ve been living under a rock for the past week or two, the 2015 Rugby World Cup (RWC) is in full swing, with matches […]
September 18, 2015

How to change your Facebook business page cover photo

The space at the top of your Facebook page offers the opportunity for you to share your latest offers, services or news. It’s a large area […]
September 14, 2015

The Ultimate Facebook checklist – 25 essential elements of a successful Facebook page

There are currently over 1.49 billion* monthly active users on Facebook, with each one spending around 20 minutes* on the network every day, so it’s no […]
September 11, 2015
Worst tourism marketing advice blog post

The worst advice I’ve ever heard about tourism marketing

What not to do in marketing your tourism business What are many tourism businesses doing that’s causing untold damage to their online marketing? How can you […]
September 10, 2015

10 ways marketing can suck the life out of you

How is your marketing plan working out this year? If you’re anything like a lot of businesses, it’s either languishing on a bookshelf gathering dust, or […]
September 7, 2015

13 amazing facts about tourism marketing

Tourism is one of the UK’s biggest industries, contributing billions to the economy and creating millions of jobs and the lengths that some companies go to […]
April 10, 2015

Google’s advice for small businesses

Who are your users? What do they want? And do they get it from your website? Just some of the questions posed by Google’s very own […]
March 23, 2015

How to use Pinterest to market your wedding business

How to use pinterest to grow your wedding business 2015 from thorntonlucy
March 1, 2015

My top 5 digital marketing tools for small businesses (hint: they’re all free)

Business rates, wages, supplies, rent, stock – the list of outgoings for a small business can be extensive, making cash flow an issue when making marketing […]
March 1, 2015

Ocean Blue apartments – digital marketing campaign

Ocean Blue luxury Apartments near Padstow, Cornwall, offer five star accommodation on the beautiful white sands of Treyarnon Bay. Lucy worked with the team at Ocean […]
March 1, 2015
Cornwall Apprenticeships marketing by Perfect Balance Marketing

Cornwall Apprenticeships Campaign

Cornwall Apprenticeships Campaign is a county-wide initiative to improve awareness of Apprenticeships amongst key target groups of young people, parents, teachers and employers. Lucy worked with […]
March 1, 2015

Indulgence Yacht Charter – website & social media campaign

Indulgence Yacht Charters offers a luxury 35m yacht for hire in the Western Mediterranean. As part of a wider marketing strategy to raise awareness of the […]
February 23, 2015
Naturally Learning marketing strategy

Naturally Learning – marketing strategy

Childcare professionals Mandy Richardson and Judith Chapman opened two nurseries in quick succession before seeking further expansion to meet growing demand. With a website and a […]
February 23, 2015

Family holiday park – SEO

This family holiday park near Newquay in Cornwall operates in a competitive market place so a strong web presence was essential to gain and maintain competitive […]
February 23, 2015
Kathryn Miller HR website 2014

Kathryn Miller HR – new website

Human resources consultant, Kathryn Miller, needed a new website.  She had filmed a series of HR how-to videos to help small businesses with their most common […]
January 9, 2015

Top 9 ways to optimise ecommerce landing pages

by natalieschochwp.
March 14, 2014

Facebook Business pages get a new look

If you are one of the millions of business pages using Facebook to connect with customers, build loyalty, drive web traffic, research your audience and make […]