About US


 I’m Lucy and I’m here to help you get found online.

My degree in social science was the starting point to my love of marketing – understanding how people work together and how communities connect.

After studying with the Chartered Institute of Marketing, the alien concepts of branding, sales, marketing and loyalty fell into place.

Hurrah! And now I get to work with different types of companies, helping them make sense of the ever-changing face of “marketing”. 


It's simple

Marketing isn’t dark magic. Or rocket science. It’s simple if you follow the right formula.

It gets results

You don’t need to be everywhere. Resist distractions, focus on what makes a difference and see success.

Need help?

Get in touch. Talk to me about websites, social media, online advertising and email marketing.

“Less is more. Keeping it simple takes time and effort.”

– Jeff Bullas

The personal stuff

My journey begins back when I was a girl, with a pink bike and a head full of stories.

While most children love telling stories, most of them grow out of it.

Not me. I’ve spent my professional life telling stories; stories that inspire people to take action. Stories that show what motivates customers, what excites your audience and how you can see success online.



One to one, or in a group, learn how to market your business effectively with practical and hands-on training.

Social Media

Social Media

Let me take the worry out of your social media management, creating content the drives sales.

Marketing Management

Marketing Management

Get in touch to learn more about how you can relax, know your business marketing is in safe hands.

our Work

  • SEO to help you get found online
  • Email marketing to drive sales
  • Social media management to build customer loyalty
  • A comprehensive marketing plan that delivers results
  • Training and support so you can stop wasting time on marketing that doesn’t work

Let’s Start Something new
Say Hello!

If you’re ready to say goodbye to worrying about your marketing, get in touch. I’m here to help.

Online marketing courses
Online marketing courses
Perfect Balance Marketing,
Lucy Thornton of Perfect Balance Marketing shows tourism businesses how to do online marketing, from optimising websites to using social media to generate bookings.