October marketing themes

I’ve just spent 10 minutes convincing my four-year-old son that it’s not Halloween for another three weeks – and that Christmas is more than two months away. This lengthy discussion followed a “quick” trip (hah!) to the supermarket, which...
July marketing themes

July marketing themes

We’re all going on a Summer holiday… July marks the start of the long break for school pupils and teachers across the UK. And millions jet off on holiday for sand, sea, swimming pools, sangria and sunbeds. This post looks at the themes we’ll see in...
May marketing themes

May marketing themes

As part of Perfect Balance Marketing’s series on seasonal trends, this post looks ahead to May marketing themes including events, giving you plenty of ideas to use today to start planning your seasonal promotional activities. Short of time? Get this...
April marketing themes

April marketing themes

Supermarkets have been selling Easter eggs since January – they have large budgets and teams of marketers planning campaigns throughout the year that tie in with public holidays, the seasons and the buying habits of customers. Short of time? Get this...