July marketing ideas
Our monthly marketing themes series continues with July’s instalment – summer holidays, festivals and sporting events dominate this month, with no shortage of opportunities to capitalise with your marketing messages….
Marketing planning
Here’s your holiday cottage marketing plan in 5 simple steps
This 5-step guide shows holiday cottage owners, holiday park marketers, B&B owners and holiday lets how to unlock the benefits of an effective marketing plan with multi-channel strategies and tactics. As the person responsible for getting bookings for your holiday property, you will need a well-structured marketing plan. This will help you attract visitors to …
Here’s your holiday cottage marketing plan in 5 simple steps Read More »
April marketing themes
Supermarkets have been selling Easter eggs since January – they have large budgets and teams of marketers planning campaigns throughout the year that tie in with public holidays, the seasons and the buying habits of customers.
As part of a new monthly series on Perfect Balance Marketing I’ll be looking at the themes that you can tie in with your marketing to keep customers and visitors engaged with your business.
Read on for this month’s themes: Easter, Mothering Sunday and a Royal wedding.
October marketing themes
I’ve just spent 10 minutes convincing my four-year-old son that it’s not Halloween for another three weeks – and that Christmas is more than two months away. This lengthy discussion followed a “quick” trip (hah!) to the supermarket, which was adorned with hanging witches’ bats, novelty broomsticks and plastic eye balls. Then we stumbled upon …