What Strictly Come Dancing can teach us about marketing

Over 10 million people watch Strictly Come Dancing in the UK – the sequins, the celebrity injuries, the judges, the behind-the-scenes romances – we can’t get enough of it.

The Saturday night programme….. the Sunday night results show….. the sneak peaks backstage on the midweek evening show….. it’s a full-time job keeping up with all the Strictly news.

But why?

What is it about Strictly that has us so captivated?

And how can that help your business?

7 important questions to ask your customers

Just imagine a visitor to your website, hovering over the ‘add to cart’ button uncertainly. What’s stopping them from clicking?

So much business is done online, that you probably don’t always speak in person to your customer when you do business with them.

Most of the handmade products I sell on my ecommerce website are bought via Paypal and the only communication I have with the customer is on email. I ask for feedback and normally get a positive response along the lines of “Great bag – thank you.”

But that’s pretty much it, unless I dig deeper.

Here are some questions to ask your customers, if you’re ready to dig a little deeper and do things better:

Website makeover 1

The Little Cornish Cleaning Company offers a range of cleaning services: cleaning carpets, upholstery, rugs and curtains.

The site includes good quality photography, an upfront contact form and a simple navigation menu.

What could The Little Cornish Cleaning Company do to encourage more sales and more visitors to their website?

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