Your business deserves more attention
However brilliant your business is, it’s nothing if no-one knows you exist.
Imagine Jobs and Wozniak finished designing the first iPhone and then waited for people to ring them up (on Nokia 3310s) to order one. Or if Anita Roddick created the delicious Body Shop scents and then sat back (smelling of white musk) and waited for orders to flood in.
Your product or service may be fantastic, but can people find you? Without marketing, you may as well close the door, update your CV and subscribe to job alerts on Indeed.
“The best marketing doesn’t feel like marketing.”Tom Fishburne, Founder & CEO, Marketoonist
If you see ‘Marketing’ as a bit icky, you’re not alone. No-one wants to be that person ambushing people in the street with a clipboard or a promotional flyer.
But it doesn’t have to be that way.
Let’s say your bed is past its best; you wake up each morning with a sore back, you’re short-tempered due to lack of sleep, and you car seat offers more comfort than your mattress. In this case, you may be delighted if someone tells you about a fabulous new mattress on offer, available right now, discounted, with free postage and next day delivery.
This isn’t icky. This is supply meeting demand, this is a company solving a person’s very real problem. If that company also offers a money back guarantee, you’re even more likely to beat a path to their door.
“Don’t push people to where you want to be; meet them where they are.”Meghan Keaney Anderson, HubSpot