We’re all going on a Summer holiday…
July marks the start of the long break for school pupils and teachers across the UK.
And millions jet off on holiday for sand, sea, swimming pools, sangria and sunbeds.
This post looks at the themes we’ll see in July that you can use in your marketing and promotion.
Sporting events, retail trends, the latest fashion themes and wedding season, July is a mix of colour, textures, fun and travel.
End of term
Festivals – The fields of Glastonbury may be in recovery after a week of mud, tents and revellers, but there are plenty more festivals and outdoor events coming up this month.
Highstreet stores will be promoting festival fashion (see Boohoo’s festival pages) on their front pages, with casual accessories, floaty fashion, easy-to-wear style and on-trend outfits to pair with wellies.
How could you link with this trend? Perhaps offer a ‘festival weekend’ with live music and cheap camping offers, or simply hold a ‘festival’ evening with songs round a campfire, marshmallows all-round and spooky story-telling.
Or offer an alternative to the mud, crowds and noise of festivals with a luxury break in one of your finest rooms.
Garden parties – For those who prefer five star treats to one star tents, the garden party is a pretty cool way to spend a Sunday afternoon.
Hang bunting round the trees, make Jenga towers of sandwiches (and cut the crusts off), buy enough Pimms to feed a small army, and get yourself a hat (the bigger the better).
Hold a special event at your venue or get in touch with a nearby garden and offer guests a special weekend break with gree entry to the gardens.
Holidays – Thousands will be searching for activities to keep the kids happy in the car, on holiday and at home as the schools break up for the Summer, so offer some ideas on your social media accounts and blog that are fun and free.
This round-up post from Good Housekeeping is a great example of a post that millions of mums (or “moms” as this is the US version) will bookmark this page for emergencies…
Holidays also mean fake tans, beauty treatments, sun protection, sunglasses, lip balm, hats and natural Summer hair. Could you partner with a local beauty salon to offer spray tans to guests?
Wedding season – The busiest time of year for the wedding industry is May to September – how could your product or service tie in with ceremonies, parties and honeymoons?
2nd -24th July – Tour de France
The annual cycling race will cover 3,430km and hundreds of hours of television coverage. Benefit by introducing promotions that tie in with France, cycling and the French countryside.
14th-18th July – New York Fashion week
Malnourished models, massive hair, heels the height of the Statue of Liberty – it must be a fashion week in the states.
Expect crazy stylists, outrageous designs and plenty of stroppy size zeroes – what better reason to air your more unusual product ideas?
You could collate wacky collections of products and sell them in a Fashion Week gift pack.
8th-10th July – The British Formula One Grand Prix
Jenson Button and Lewis Hamilton come home this month for the ninth grand prix of 2016, but will British fans get the home victory they dream of?
Whether Sebastian Vettel secures yet another pole position or not, it will be a thrilling weekend for motorsport fans everywhere.
Speed, burning rubber and the British flag – go team McLaren!
10th-17th July – The Open Golf Championship
Golf fans the world over are preparing for a long week of avid television watching and Twitter following (follow @TheOpen for live updates and use #TheOpen to join the conversation).
If your target audience is likely to be watching, you can tie in your promotions by providing gadgets that help them stay seated in front of their flat screens 24/7. Ensure your social media updates are in-tune with the mood of the tournament and offer your opinion on who might take the Claret Jug this year.
If your customer is less of a golf fan, give them something to enjoy that takes them away from the TV – an inspiring blog post about nearby walks that aren’t ruined by a golf course, or places to eat which don’t have golf courses.
What have I missed? If you’re gearing up for something big this month, share in the comments below.
(I’m off to write lists for our Summer holiday…. bucket, spade, magazines to read by the pool, sun cream, lip balm, hats….)