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A Step-by-step Guide to LinkedIn’s new Company Pages – Advent Calendar day 24

Advent calendar 2012, All, Free stuff, LinkedIn, Social media marketing

Earlier in the Autumn, LinkedIn announced huge changes to Company Page design and user experience, which completely change the way we view the platform as a marketing tool. “For companies, this means a more powerful way to build relationships with your target audience on LinkedIn,” said Mike Grishaver from LinkedIn’s Product Management team. This all sounds …

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A guide to Pinterest’s business accounts – Advent Calendar 2012 day 15

Advent calendar 2012, All, Free stuff

Since its launch in September last year (so recent?!) Pinterest has grown rapidly from a niche network to a mainstream social media tool for many businesses. To meet the changing needs of its users, Pinterest has recently introduced ‘business accounts’ – these look the same as personal accounts, but offer a whole host of resources …

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13 free design tools for visual marketers – advent calendar 2012 day 12

Advent calendar 2012, All, Free stuff

(Happy Sound-check Day!  One-two-one-two-one-two, etc…..) You have less than three seconds to capture the attention of visitors to your website, so having decent imagery and clear graphics is essential. Your printed leaflets, brochures and business cards also play a big role in giving the right impression, whether you want to generate leads, increase your web …

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