You’ve heard of them, you may have read a few, and you’ve definitely read about them. But what is a blog and should you have one?
A blog is just one part of an organisation’s marketing strategy and shouldn’t automatically be included as a gut reaction to “well, everyone else has one”.
So before you rush off to Blogger or Wordpress and get posting, here are eight signs that suggest a blog may be right for your business…
Twitter is a social network used by millions of people – there must be some business value in it for some of the world’s leading companies to invest so much time and effort in it. But if you’re still wondering what the fuss is all about, and how you can make it work for your business, check out my latest 5 minute guide by clicking the title above.
Toy Story 3 broke records when it took $1 billion in the box office in 2010 – it has nostalgia, comedy, lovable characters, and suspense. But it also had a team of social media experts behind its launch which helped propel it become the most successful animated film of all time.
The Twitter strategy that works.
This time two years ago, after reading about, hearing about, and being asked about Twitter I finally caved and set up a Twitter account – but I’d posted just one tweet in twelve months. That tweet read “Okay so I have a twitter account – now what?” Not an overly inspirational start to my early steps into the world of social media.
But it got better. I’m currently up to 281 tweets and 306 followers – not exactly a record breaker, granted, but it‘s working for me. Almost every day I receive an email update telling me I’ve got another follower or three (*smile to self*) and I’m beginning to see rewards from my Twitter strategy.
So what am I doing to get results from these small numbers?
