Looking at your Facebook reach figures can be a bit like looking at the scales after your annual holiday… pretty depressing. Surely those numbers can’t be right? Surely the machine is broken? Nope. Sadly they speak the truth. I can’t speak for your bathroom scales, but Facebook organic reach is lower than it has ever …
7 ways Facebook advertising can grow your tourism business Read More »
When I first started using Facebook for marketing, there was no paid advertising widely available. It was all about creating the right content that got shown to your audience for free. The days of 20% organic reach were good times 🙂 But as the number of Facebook users grew, so did competition for space in …
3 types of Facebook ad you can run right now (and which you should) Read More »
There’s been another nail in the coffin of the Facebook business page this week as the world’s largest social network has announced another change to the algorithm, making it even harder to get posts seen in the news feed. In its latest announcement, Facebook explained that it will be prioritising friends’ posts over business pages …
How to beat the latest Facebook algorithm change Read More »
Right now, video is huge on Facebook. Particularly live video. You know that – you’ve probably heard me say it before or you’ve read it online or overheard people talking about it, but are you using it strategically in your business yet?
