Facebook is the biggest social network in the world. Despite the growth of What’s App, Snapchat and Instagram, it remains the king of online communities with over 1.6 billion active users. But it’s not easy to get your posts seen by those users because there are is so much noise. Read more…
Ever wondered why and how to follow Facebook pages as your business page? It’s one of the best ways to ensure your feed is vibrant, varied, engaging and successful, but you may not know how to do it right. I hear it all the time: “I’ve got nothing to talk Read more…
Looking at your Facebook reach figures can be a bit like looking at the scales after your annual holiday… pretty depressing. Surely those numbers can’t be right? Surely the machine is broken? Nope. Sadly they speak the truth. I can’t speak for your bathroom scales, but Facebook organic reach is Read more…
When I first started using Facebook for marketing, there was no paid advertising widely available. It was all about creating the right content that got shown to your audience for free.
The days of 20% organic reach were good times 🙂
But as the number of Facebook users grew, so did competition for space in the newsfeed, and businesses found it increasingly difficult to get their content seen by people who had ‘liked’ their page.
Suddenly Facebook advertising became far more mainstream.
It’s not just newspapers, radio and television that show paid for ads anymore.
It’s also on social media – where there are is an audience, there’s an opportunity to make money.
But still, when Facebook advertising was first introduced I turned my nose up at it.
I figured that if I kept creating content that people found entertaining, interesting, educational and informative, I wouldn’t need to pay to get it seen, right?
Wrong. Facebook had other ideas. (more…)