vine for business, vine for marketing, vine how to

New social network Vine launched last week – here are some of the earliest marketing posts shared by brands online, one week in….

Twitter’s new video sharing app, Vine, was launched last week.  There aren’t many like it: simple apps, released with very little fanfare and publicity, that generate buzz.

But Vine is one such innovation.

Likened to Instagram but for video, it offers a simple way to give others an insight into your business, your life and your world through 6 second looping videos.  It’s not complicated, but does it offer potential for marketing your business?

The following short vids have been shared on Vine this morning:

  • someone taking an early flight and going through security
  • a little boy colouring in his homework
  • a coffee machine creating a delicious brew
  • a cat running around someone’s living room

None of them ground-breaking, none of them designed to promote anything.  But for business, there may be more to it.

Here are some of our favourite

NBC gives a sneak peek inside its building:

Gap tells a story with a look back at its advertising over the years:

General Electric gets back to basics with its creative process:

Tech magazine uses the new service to demonstrate its latest issue:

Chris Brogan invites his followers to join the fun by sharing a short of the contents of their desks:

And at Perfect Balance Marketing we’ve had a play with animation to create an advert:

How could you use the new app?

  • Create an ad
  • Drive engagement by inviting others to share their Vines
  • Tell the story of your business
  • Demonstrate a product
  • Show how to do something

Share your ideas in the comments below, and share your Vines on twitter, tagging them with #vine (and also tagging me @thorntonlucy so I can share them too!)

1 Comment

Vine-smagning: Fortæl din virksomhed på seks sekunder! « Social Shed · January 31, 2013 at 8:51 pm

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