Top 20 cool brands of 2010

The results are in….

An annual survey (by the Centre for Brand Analysis Ltd.) has been published showing the top brands of 2010 based on the following criteria:

• Style
• Innovation
• Originality
• Authenticity
• Desirability
• Uniqueness

So which made the list?

The winners were chosen by a “panel of experts” and 2,300 consumers (were you one of them?  Me neither) and this is the chosen top 20:

1. Aston Martin
2. iPhone
3. iPod
4. Blackberry
5. Bang & Olufsen
6. Harley-Davidson
7. Nintendo Wii
8. Google
9. Ferrari
10. Dom Perignon
11. BBC iPlayer
12. Vivienne Westwood
13. Apple
14. Tate Modern
15. YouTube
16. Mini
17. Chanel
18. Ray Ban
19. Alexander McQueen
20. Jimmy Choo

A pretty broad scope of brands…..

• Three designers
• Seven technology brands
• Three cars
• One motorbike
• A search engine
• A cosmetic company
• A stereo company
• A sunglasses producer
• A wine producer
• An art gallery.

My favourite in that list has to be Google – couldn’t get through the day without it (oh, and it makes me smile when it’s a special day and Google does something cool with its logo….).

What’s missing?  What brand would you like to see included next year?  Which of the above could you never live without?  Share in the comments below.