What Strictly Come Dancing can teach us about marketing

Over 10 million people watch Strictly Come Dancing in the UK – the sequins, the celebrity injuries, the judges, the behind-the-scenes romances – we can’t get enough of it.

The Saturday night programme….. the Sunday night results show….. the sneak peaks backstage on the midweek evening show….. it’s a full-time job keeping up with all the Strictly news.

But why?

What is it about Strictly that has us so captivated?

And how can that help your business?