What Strictly Come Dancing can teach us about marketing
Over 10 million people watch Strictly Come Dancing in the UK – the sequins, the celebrity injuries, the judges, the behind-the-scenes romances – we can’t get enough of it.
The Saturday night programme….. the Sunday night results show….. the sneak peaks backstage on the midweek evening show….. it’s a full-time job keeping up with all the Strictly news.
But why?
What is it about Strictly that has us so captivated?
And how can that help your business?