May marketing themes

As part of Perfect Balance Marketing’s series on seasonal trends, this post looks ahead to what May has in store, and gives you a few ideas to use today to start planning your seasonal promotional activities. Read the full post for inspirational ideas.

An unusual business model that works

Last weekend was the first proper sun of the year so we set off with a picnic to a local tourist attraction, to ride miniature trains and paddle around a boating lake.  It was great fun.

But what surprised me was how many other people were there – this place is tucked away, it’s only April so most of the tourists aren’t in Cornwall yet, it’s 4 miles from the main road, down a single track lane at the bottom of a valley.  You only know you’re there when you drive through the gates.

So how did all these other people find it?  And how can that help you get more people to your website?

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5 tips for better results online

What’s the best way to make money online? 10 years ago you just needed a web address where you could publish the contents of your product brochure. But anyone can get a website now in just a few minutes (Getting British Business Online has a simple template and free sign-up process) and there are thousands of new sites set up every day – you need to do more than just ‘get online’.

Keep reading to for tips on getting results form your online activity.

Are you part of the Blogging Network yet?

Having a blog can be hugely rewarding – imagine you click ‘Publish’ and within ten minutes you have comments awaiting approval, retweets, Facebook shares, you’ve been ‘Digged’, ‘Stumbled upon’ and bookmarked on del.icio.us. Exciting times. It takes time to build this level of engagement and reputation, but there’s a Blogging Network that you can join today that can help.