5 step guide to starting a blog

“Blogging is using a new medium for what it is good for – connecting and interacting.” Quote from George Siemens, CEO of International technology company, Siemens

Blogging is still one of the best ways to drive traffic to your website, build your reputation and grow your customer database. But how do you go about setting one up and making it work for your business?

Website makeover 2

“It’s a wrap” is a Cornish company offering personalised gift-wrapped chocolate and sweets for weddings, birthdays, christenings and other special celebrations, run by sisters Karen and Nicola. Customers can upload their own artwork to the wrappers, their own messages and even their own photographs.

Karen and Nicola would like to drive more traffic to their site, generate more sign-ups to their newsletter, and raise awareness of their wedding favours and children’s party gifts. Here are some suggestions on how to develop their website:

Website makeover 1

The Little Cornish Cleaning Company offers a range of cleaning services: cleaning carpets, upholstery, rugs and curtains.

The site includes good quality photography, an upfront contact form and a simple navigation menu.

What could The Little Cornish Cleaning Company do to encourage more sales and more visitors to their website?