18, Oct 2011 | All, Content marketing, Social media marketing
Having a blog is an increasingly popular way for businesses to connect with their audience and find new markets. Blogging can help with search engine optimisation, it establishes your reputation in your sector, and, if you get the content right, it gives visitors a...
17, Oct 2011 | All, Content marketing, Social media marketing
You have just a few seconds to capture someone’s interest when they arrive at your website. Perhaps they found you via search results, clicked a link on a friend’s Facebook page and ended up here, or maybe they typed your web address into the browser...
16, Jul 2011 | All, Content marketing
There are around 357 million websites (Netcraft, July 2011) in the world. Around two thirds are inactive, but that leaves over 107 million that are ‘active’ and competing for the attention of your target audience. That’s one website for every single...
6, Jun 2011 | All, Content marketing
Just imagine you’ve finally got the website you’ve always dreamed of. The images are eye-catching, the front page flows well, there are plenty of calls to action. There is a good clear path gently guiding your visitors from the homepage to the ‘add...
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