Does Cheryl Cole endorse your handmade soaps? Has your wedding business changed someone’s life? Is your latest product going to change the world?
If so, call your local press and see if they’re interested. If not, you may be struggling to think of newsworthy angles to get some free publicity for your business. You don’t have to photograph Kate Middleton in a nightclub (holding one of your designer handbags) to generate excitement around your new product range.
There will most likely be at least 10 press releases just waiting to be written about your business – it’s just a case of finding them.
Here’s a list to get you thinking: