The Toy Story guide to using social media

Toy Story 3 broke records when it took $1 billion in the box office in 2010 – it has nostalgia, comedy, lovable characters, and suspense. But it also had a team of social media experts behind its launch which helped propel it become the most successful animated film of all time.

Why no-one publishes your press releases (and what to do about it)

Running a small business is a 24 hour job. It can be difficult to prioritise tasks and focus on the things on your to-do list that will bring the best results to the business.

But if you only do one new thing this month, send a press release to your local newspaper or trade journal. And make sure you do it right.

Read the full story on how to get it right….

8 steps to launching a new product

With a bit of help from Wallace and Gromit….

Wallace is one of the world’s greatest inventors (yes, John Logie Baird and that television thing were pretty cool, and Alexander Graham Bell did a great job with the telephone too)….

But Wallace has something they didn’t – he has Gromit.

Gromit supports him through the tough times, helps him out with new product development and looks out for him.

He helps him fine-tune his inventions and is a willing test subject (sometimes) through their development to their launch.

We could all do with a Gromit in our lives, but we’re not all as lucky as Wallace, so how can the rest of us move our new products forward to market?