Search engine optimisation is a science, right? You have to be a computer programmer or a geek to get SEO right. Or do you? Read the full post (by clicking the post title above) for some simple things you can do today that will make a difference to your listings in the search engines.
Does Cheryl Cole endorse your handmade soaps? Has your wedding business changed someone’s life? Is your latest product going to change the world?
If so, call your local press and see if they’re interested. If not, you may be struggling to think of newsworthy angles to get some free publicity for your business. You don’t have to photograph Kate Middleton in a nightclub (holding one of your designer handbags) to generate excitement around your new product range.
There will most likely be at least 10 press releases just waiting to be written about your business – it’s just a case of finding them.
Here’s a list to get you thinking:
Did you read Wednesday’s post on how to get your press releases published? If you did, you’ve hopefully got loads of ideas for stories that could get your business some free publicity in the local press.
Imagine opening next week’s local paper, and seeing your own article, including your company name, phone number, and a great endorsement from one of your delighted customers. It’s a great feeling and you’d be surprised how many people see it and mention it to you.
Running a small business is a 24 hour job. It can be difficult to prioritise tasks and focus on the things on your to-do list that will bring the best results to the business.
But if you only do one new thing this month, send a press release to your local newspaper or trade journal. And make sure you do it right.
Read the full story on how to get it right….