market research

5 tips for better results online

What’s the best way to make money online? 10 years ago you just needed a web address where you could publish the contents of your product brochure. But anyone can get a website now in just a few minutes (Getting British Business Online has a simple template and free sign-up process) and there are thousands of new sites set up every day – you need to do more than just ‘get online’.

Keep reading to for tips on getting results form your online activity.

7 important questions to ask your customers

Just imagine a visitor to your website, hovering over the ‘add to cart’ button uncertainly. What’s stopping them from clicking?

So much business is done online, that you probably don’t always speak in person to your customer when you do business with them.

Most of the handmade products I sell on my ecommerce website are bought via Paypal and the only communication I have with the customer is on email. I ask for feedback and normally get a positive response along the lines of “Great bag – thank you.”

But that’s pretty much it, unless I dig deeper.

Here are some questions to ask your customers, if you’re ready to dig a little deeper and do things better:

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