5 step guide to starting a blog

“Blogging is using a new medium for what it is good for – connecting and interacting.” Quote from George Siemens, CEO of International technology company, Siemens

Blogging is still one of the best ways to drive traffic to your website, build your reputation and grow your customer database. But how do you go about setting one up and making it work for your business?

If you do only one thing this month…. start a blog

What’s the most important element of your marketing plan?

– The 1/4 page advertisement in the newspaper?
– The 20 second commercial on local radio?
– The 40 foot billboard outside the train station?
– Or is it the content that you publish on-line, every week?

Because if you have a blog, that’s what you can do…………

4 steps every small craft business should take before Christmas

A ‘to-do’ list is often longer than a gift list at Christmas, particularly when you run a small business making things that people buy as presents…..

So this month I’ve been making preparations to keep my social media strategy ticking over while I’m drinking sherry and eating chocolate orange in front of Wallace & Gromit’s The Wrong Trousers.

Here’s how…

5 essential ingredients for your internet marketing strategy

One of the most talked about parts of a marketing plan is the internet (website, blog, Facebook page, online adverts, Twitter, articles, etc.).

So how do you make sure your internet marketing strategy is effective? How do you stay focused on your key messages? And how can you avoid getting distracted by the latest trends and fads in ‘social media’?