An unusual business model that works

Last weekend was the first proper sun of the year so we set off with a picnic to a local tourist attraction, to ride miniature trains and paddle around a boating lake.  It was great fun.

But what surprised me was how many other people were there – this place is tucked away, it’s only April so most of the tourists aren’t in Cornwall yet, it’s 4 miles from the main road, down a single track lane at the bottom of a valley.  You only know you’re there when you drive through the gates.

So how did all these other people find it?  And how can that help you get more people to your website?


Style your sidebar – top widgets for WordPress

Popular posts, special offers, latest products – inject some purpose into your website’s sidebar with a handy widget.

A widget is something that you might want to add to the sidebar of your website – it may be your latest tweets, or a slideshow of your Spring range. It could just as easily be called an ‘add-on’ or an ‘app’, but ‘widget’ it is. Read the full post for ideas on how you can spice up that blank space on your website.

8 signs that your business could benefit from a blog

You’ve heard of them, you may have read a few, and you’ve definitely read about them. But what is a blog and should you have one?

A blog is just one part of an organisation’s marketing strategy and shouldn’t automatically be included as a gut reaction to “well, everyone else has one”.

So before you rush off to Blogger or Wordpress and get posting, here are eight signs that suggest a blog may be right for your business…

5 minute guide to Twitter

Twitter is a social network used by millions of people – there must be some business value in it for some of the world’s leading companies to invest so much time and effort in it. But if you’re still wondering what the fuss is all about, and how you can make it work for your business, check out my latest 5 minute guide by clicking the title above.