18, Oct 2011 | All, Content marketing, Social media marketing
Having a blog is an increasingly popular way for businesses to connect with their audience and find new markets. Blogging can help with search engine optimisation, it establishes your reputation in your sector, and, if you get the content right, it gives visitors a...
13, Jun 2011 | All, Content marketing
One of the most common questions I get asked is how to find enough to write about when you have a blog. Unfortunately I am not one of those brilliant people who has an endless flow of ideas just waiting to explode onto the screen – I work at it. Sometimes I open...
28, Mar 2011 | All, Content marketing, Social media marketing
You’ve heard of them, you may have read a few, and you’ve definitely read about them. But what is a blog and should you have one? A blog is just one part of an organisation’s marketing strategy and shouldn’t automatically be included as a gut...
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