Authentic SEO for Beginners
3 hours 20 minutes
[/et_pb_text][et_pb_text _builder_version=”3.29.3″ text_text_color=”#ffffff” text_font_size=”16px” text_line_height=”1.9em” hover_enabled=”0″ locked=”off” _i=”1″ _address=”0.0.0.1″]Understand how Google sees your website and what you can do to improve its visibility in the search results. Hint: It’s not magic.
[/et_pb_text][et_pb_button button_url=”#” button_text=”Watch the Preview” _builder_version=”3.16″ custom_button=”on” button_text_size=”16px” button_text_color=”#ffffff” button_bg_color=”#09e1c0″ button_border_width=”10px” button_border_color=”#09e1c0″ button_border_radius=”100px” button_letter_spacing=”1px” button_font=”|on||on|” button_icon=”%%36%%” button_on_hover=”off” custom_margin=”20px|||” animation_style=”zoom” animation_delay=”100ms” animation_intensity_zoom=”10%” box_shadow_style=”preset1″ box_shadow_vertical=”10px” box_shadow_blur=”50px” box_shadow_spread=”5px” box_shadow_color=”rgba(0,188,160,0.6)” button_letter_spacing_hover=”2px” saved_tabs=”all” locked=”off” button_text_size__hover_enabled=”off” button_text_size__hover=”null” button_one_text_size__hover_enabled=”off” button_one_text_size__hover=”null” button_two_text_size__hover_enabled=”off” button_two_text_size__hover=”null” button_text_color__hover_enabled=”off” button_text_color__hover=”null” button_one_text_color__hover_enabled=”off” button_one_text_color__hover=”null” button_two_text_color__hover_enabled=”off” button_two_text_color__hover=”null” button_border_width__hover_enabled=”off” button_border_width__hover=”null” button_one_border_width__hover_enabled=”off” button_one_border_width__hover=”null” button_two_border_width__hover_enabled=”off” button_two_border_width__hover=”null” button_border_color__hover_enabled=”off” button_border_color__hover=”null” button_one_border_color__hover_enabled=”off” button_one_border_color__hover=”null” button_two_border_color__hover_enabled=”off” button_two_border_color__hover=”null” button_border_radius__hover_enabled=”off” button_border_radius__hover=”null” button_one_border_radius__hover_enabled=”off” button_one_border_radius__hover=”null” button_two_border_radius__hover_enabled=”off” button_two_border_radius__hover=”null” button_letter_spacing__hover_enabled=”on” button_letter_spacing__hover=”2px” button_one_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover=”null” button_two_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover=”null” button_bg_color__hover_enabled=”off” button_bg_color__hover=”null” button_one_bg_color__hover_enabled=”off” button_one_bg_color__hover=”null” button_two_bg_color__hover_enabled=”off” button_two_bg_color__hover=”null” _i=”2″ _address=”0.0.0.2″][/et_pb_button][/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” _i=”1″ _address=”0.0.1″ custom_padding__hover=”|||”][et_pb_image align_tablet=”center” align_last_edited=”on|desktop” _builder_version=”3.29.3″ animation_style=”zoom” animation_direction=”left” animation_intensity_zoom=”20%” hover_enabled=”0″ _i=”0″ _address=”0.0.1.0″ src=”https://www.perfectbalancemarketing.com/wp-content/uploads/SEO-online-course-Perfect-Balance-Marketing.png”][/et_pb_image][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ specialty=”on” padding_top_2=”0px” admin_label=”Course Chapters” _builder_version=”3.22″ custom_margin=”|||” custom_padding=”0px||120px|” fb_built=”1″ _i=”1″ _address=”1″][et_pb_column type=”2_3″ specialty_columns=”2″ _builder_version=”3.25″ custom_padding=”|||” parallax__hover=”off” parallax_method__hover=”on” _i=”0″ _address=”1.0″ custom_padding__hover=”|||”][et_pb_row_inner use_custom_gutter=”on” gutter_width=”4″ _builder_version=”3.25″ custom_margin=”-80px|||” custom_padding=”0px|||” _i=”0″ _address=”1.0.0″][et_pb_column_inner saved_specialty_column_type=”2_3″ _builder_version=”3.25″ custom_padding=”|||” parallax__hover=”off” parallax_method__hover=”on” _i=”0″ _address=”1.0.0.0″ custom_padding__hover=”|||”][et_pb_blurb title=”Chapter 1 : How Search Engines Work” url=”#” image=”https://www.perfectbalancemarketing.com/wp-content/uploads/coding-icon_4.jpg” icon_placement=”left” image_max_width=”64px” content_max_width=”1100px” admin_label=”Chapter” _builder_version=”3.29.3″ header_font=”|on|||” header_text_color=”#2e2545″ header_line_height=”1.5em” body_text_color=”#8585bd” body_font_size=”16px” body_line_height=”1.9em” background_color=”#ffffff” custom_margin=”|||” custom_padding=”30px|40px|30px|40px” animation_style=”zoom” animation_direction=”bottom” animation_intensity_zoom=”20%” animation_starting_opacity=”100%” hover_enabled=”0″ box_shadow_style=”preset2″ box_shadow_horizontal=”0px” box_shadow_vertical=”0px” box_shadow_blur=”60px” box_shadow_color=”rgba(71,74,182,0.12)” locked=”off” _i=”0″ _address=”1.0.0.0.0″]The first step to improving the visibility of your website is to understand what your customers are looking for online. The second step is delivering that information in a way Google understands.
30min.
[/et_pb_blurb][et_pb_blurb title=”Chapter 2 : The Right Words” url=”#” image=”https://www.perfectbalancemarketing.com/wp-content/uploads/coding-icon_12.jpg” icon_placement=”left” image_max_width=”64px” content_max_width=”1100px” admin_label=”Chapter” _builder_version=”3.29.3″ header_font=”|on|||” header_text_color=”#2e2545″ header_line_height=”1.5em” body_text_color=”#8585bd” body_font_size=”16px” body_line_height=”1.9em” background_color=”#ffffff” custom_margin=”|||” custom_padding=”30px|40px|30px|40px” animation_style=”zoom” animation_direction=”bottom” animation_intensity_zoom=”20%” animation_starting_opacity=”100%” hover_enabled=”0″ box_shadow_style=”preset2″ box_shadow_horizontal=”0px” box_shadow_vertical=”0px” box_shadow_blur=”60px” box_shadow_color=”rgba(71,74,182,0.12)” locked=”off” _i=”1″ _address=”1.0.0.0.1″]What words do your customers use to describe what you sell? This chapter shares some handy tools to help you get inside the minds of your target audience.
30min.
[/et_pb_blurb][et_pb_blurb title=”Chapter 3: Things you can do” url=”#” image=”https://www.perfectbalancemarketing.com/wp-content/uploads/coding-icon_3.jpg” icon_placement=”left” image_max_width=”64px” content_max_width=”1100px” admin_label=”Chapter” _builder_version=”3.29.3″ header_font=”|on|||” header_text_color=”#2e2545″ header_line_height=”1.5em” body_text_color=”#8585bd” body_font_size=”16px” body_line_height=”1.9em” background_color=”#ffffff” custom_margin=”|||” custom_padding=”30px|40px|30px|40px” animation_style=”zoom” animation_direction=”bottom” animation_intensity_zoom=”20%” animation_starting_opacity=”100%” hover_enabled=”0″ box_shadow_style=”preset2″ box_shadow_horizontal=”0px” box_shadow_vertical=”0px” box_shadow_blur=”60px” box_shadow_color=”rgba(71,74,182,0.12)” locked=”off” _i=”2″ _address=”1.0.0.0.2″]Now is the time to take action and review your website – what can you do to improve the layout, wording, links and design.
30min.
[/et_pb_blurb][et_pb_blurb title=”Chapter 4: The Technical Bit” url=”#” image=”https://www.perfectbalancemarketing.com/wp-content/uploads/coding-icon_16.jpg” icon_placement=”left” image_max_width=”64px” content_max_width=”1100px” admin_label=”Chapter” _builder_version=”3.29.3″ header_font=”|on|||” header_text_color=”#2e2545″ header_line_height=”1.5em” body_text_color=”#8585bd” body_font_size=”16px” body_line_height=”1.9em” background_color=”#ffffff” custom_margin=”|||” custom_padding=”30px|40px|30px|40px” animation_style=”zoom” animation_direction=”bottom” animation_intensity_zoom=”20%” animation_starting_opacity=”100%” hover_enabled=”0″ box_shadow_style=”preset2″ box_shadow_horizontal=”0px” box_shadow_vertical=”0px” box_shadow_blur=”60px” box_shadow_color=”rgba(71,74,182,0.12)” locked=”off” _i=”3″ _address=”1.0.0.0.3″]Whether you do this part yourself or pay someone else to do it for you, it helps if you understand the technical elements.
45min.
[/et_pb_blurb][et_pb_blurb title=”Chapter 5: Link Building” url=”#” image=”https://www.perfectbalancemarketing.com/wp-content/uploads/coding-icon_6.jpg” icon_placement=”left” image_max_width=”64px” content_max_width=”1100px” admin_label=”Chapter” _builder_version=”3.29.3″ header_font=”|on|||” header_text_color=”#2e2545″ header_line_height=”1.5em” body_text_color=”#8585bd” body_font_size=”16px” body_line_height=”1.9em” background_color=”#ffffff” custom_margin=”|||” custom_padding=”30px|40px|30px|40px” animation_style=”zoom” animation_direction=”bottom” animation_intensity_zoom=”20%” animation_starting_opacity=”100%” hover_enabled=”0″ box_shadow_style=”preset2″ box_shadow_horizontal=”0px” box_shadow_vertical=”0px” box_shadow_blur=”60px” box_shadow_color=”rgba(71,74,182,0.12)” locked=”off” _i=”4″ _address=”1.0.0.0.4″]When you choose a restaurant on holiday, do you choose the empty one or the one that’s busy? Probably the busy one… your website’s no different. Search engines like to send people to sites that others have endorsed.
45min.
[/et_pb_blurb][et_pb_blurb title=”Chapter 6: Maintenance” url=”#” image=”https://www.perfectbalancemarketing.com/wp-content/uploads/coding-icon_4.jpg” icon_placement=”left” image_max_width=”64px” content_max_width=”1100px” admin_label=”Chapter” _builder_version=”3.29.3″ header_font=”|on|||” header_text_color=”#2e2545″ header_line_height=”1.5em” body_text_color=”#8585bd” body_font_size=”16px” body_line_height=”1.9em” background_color=”#ffffff” custom_margin=”|||” custom_padding=”30px|40px|30px|40px” animation_style=”zoom” animation_direction=”bottom” animation_intensity_zoom=”20%” animation_starting_opacity=”100%” hover_enabled=”0″ box_shadow_style=”preset2″ box_shadow_horizontal=”0px” box_shadow_vertical=”0px” box_shadow_blur=”60px” box_shadow_color=”rgba(71,74,182,0.12)” locked=”off” _i=”5″ _address=”1.0.0.0.5″]SEO is a bit like life – there’s always something new to learn, and the only constant is change. This final chapter gives tips on maintaining your website for maximum effectiveness.
30min.
[/et_pb_blurb][et_pb_button button_url=”https://www.perfectbalancemarketing.com/our-courses/” button_text=”Back to Course List” button_alignment=”left” _builder_version=”3.29.3″ custom_button=”on” button_text_size=”16px” button_text_color=”#ffffff” button_bg_color=”#00303F” button_border_width=”10px” button_border_color=”#ffffff” button_border_radius=”100px” button_letter_spacing=”1px” button_font=”|on||on|” button_icon=”%%35%%” button_icon_placement=”left” button_on_hover=”off” custom_margin=”20px|||” animation_style=”zoom” animation_delay=”100ms” animation_intensity_zoom=”6%” box_shadow_style=”preset1″ box_shadow_vertical=”10px” box_shadow_blur=”50px” box_shadow_spread=”5px” box_shadow_color=”rgba(114,114,255,0.4)” button_letter_spacing_hover=”2px” saved_tabs=”all” locked=”off” button_text_size__hover_enabled=”off” button_text_size__hover=”null” button_one_text_size__hover_enabled=”off” button_one_text_size__hover=”null” button_two_text_size__hover_enabled=”off” button_two_text_size__hover=”null” button_text_color__hover_enabled=”off” button_text_color__hover=”null” button_one_text_color__hover_enabled=”off” button_one_text_color__hover=”null” button_two_text_color__hover_enabled=”off” button_two_text_color__hover=”null” button_border_width__hover_enabled=”off” button_border_width__hover=”null” button_one_border_width__hover_enabled=”off” button_one_border_width__hover=”null” button_two_border_width__hover_enabled=”off” button_two_border_width__hover=”null” button_border_color__hover_enabled=”off” button_border_color__hover=”null” button_one_border_color__hover_enabled=”off” button_one_border_color__hover=”null” button_two_border_color__hover_enabled=”off” button_two_border_color__hover=”null” button_border_radius__hover_enabled=”off” button_border_radius__hover=”null” button_one_border_radius__hover_enabled=”off” button_one_border_radius__hover=”null” button_two_border_radius__hover_enabled=”off” button_two_border_radius__hover=”null” button_letter_spacing__hover_enabled=”on” button_letter_spacing__hover=”2px” button_one_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover=”null” button_two_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover=”null” button_bg_color__hover_enabled=”off” button_bg_color__hover=”null” button_one_bg_color__hover_enabled=”off” button_one_bg_color__hover=”null” button_two_bg_color__hover_enabled=”off” button_two_bg_color__hover=”null” _i=”6″ _address=”1.0.0.0.6″ button_bg_enable_color=”on”][/et_pb_button][/et_pb_column_inner][/et_pb_row_inner][/et_pb_column][et_pb_column type=”1_3″ _builder_version=”3.25″ custom_padding=”|||” padding_top__hover=”0px” parallax__hover=”off” parallax_method__hover=”on” padding_top=”0px” _i=”1″ _address=”1.1″ custom_padding__hover=”|||”][et_pb_blurb use_icon=”on” font_icon=”%%85%%” admin_label=”Instructor” _builder_version=”3.29.3″ header_font=”|700|||||||” header_text_color=”#2e2545″ header_line_height=”1.5em” body_text_color=”#8585bd” body_font_size=”16px” body_line_height=”1.9em” background_color=”#ffffff” text_orientation=”center” custom_margin=”-80px|||” custom_padding=”30px|40px|30px|40px” animation_style=”zoom” animation_direction=”bottom” animation_intensity_zoom=”20%” animation_starting_opacity=”100%” hover_enabled=”0″ box_shadow_style=”preset1″ box_shadow_vertical=”0px” box_shadow_blur=”60px” box_shadow_color=”rgba(71,74,182,0.12)” _i=”0″ _address=”1.1.0″]“The best place to hide a body is on page two of Google.”
~ Anonymous
[/et_pb_blurb][/et_pb_column][/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Footer” _builder_version=”3.22″ background_color=”#f7f8fc” custom_padding=”0px|0px|100px|0px” animation_style=”zoom” animation_direction=”bottom” animation_intensity_zoom=”6%” animation_starting_opacity=”100%” saved_tabs=”all” locked=”off” fb_built=”1″ _i=”2″ _address=”2″][et_pb_row column_structure=”1_2,1_2″ _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”0px|0px|100px|0px” _i=”0″ _address=”2.0″][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” _i=”0″ _address=”2.0.0″ custom_padding__hover=”|||”][et_pb_blurb title=”Free Courses” url=”#” image=”https://www.perfectbalancemarketing.com/wp-content/uploads/coding-icon_2.jpg” icon_placement=”left” image_max_width=”64px” content_max_width=”1100px” _builder_version=”3.0.82″ header_font=”|on|||” header_text_color=”#7272ff” header_line_height=”1.5em” body_text_color=”#8585bd” body_line_height=”1.9em” background_color=”#ffffff” custom_margin=”-80px|||” custom_padding=”30px|40px|30px|40px” animation_style=”zoom” animation_direction=”bottom” animation_intensity_zoom=”20%” animation_starting_opacity=”100%” box_shadow_style=”preset2″ box_shadow_horizontal=”0px” box_shadow_vertical=”0px” box_shadow_blur=”60px” box_shadow_color=”rgba(71,74,182,0.12)” locked=”off” _i=”0″ _address=”2.0.0.0″]Duis egestas aliquet aliquet. Maecenas erat eros, fringilla et leo eget, viverra pretium nulla. Quisque sed augue tincidunt, posuere dui tempor.
[/et_pb_blurb][/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” _i=”1″ _address=”2.0.1″ custom_padding__hover=”|||”][et_pb_blurb title=”Premium Courses” url=”#” image=”https://www.perfectbalancemarketing.com/wp-content/uploads/coding-icon_8.jpg” icon_placement=”left” image_max_width=”64px” content_max_width=”1100px” _builder_version=”3.0.82″ header_font=”|on|||” header_text_color=”#7272ff” header_line_height=”1.5em” body_text_color=”#8585bd” body_line_height=”1.9em” background_color=”#ffffff” custom_margin=”-80px|||” custom_margin_tablet=”0px|||” custom_margin_last_edited=”on|phone” custom_padding=”30px|40px|30px|40px” animation_style=”zoom” animation_direction=”bottom” animation_delay=”100ms” animation_intensity_zoom=”20%” animation_starting_opacity=”100%” box_shadow_style=”preset2″ box_shadow_horizontal=”0px” box_shadow_vertical=”0px” box_shadow_blur=”60px” box_shadow_color=”rgba(71,74,182,0.12)” locked=”off” _i=”0″ _address=”2.0.1.0″]Duis egestas aliquet aliquet. Maecenas erat eros, fringilla et leo eget, viverra pretium nulla. Quisque sed augue tincidunt, posuere dui tempor.
[/et_pb_blurb][/et_pb_column][/et_pb_row][et_pb_row column_structure=”1_2,1_4,1_4″ use_custom_gutter=”on” gutter_width=”2″ _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” _i=”1″ _address=”2.1″][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” _i=”0″ _address=”2.1.0″ custom_padding__hover=”|||”][et_pb_text _builder_version=”3.27.4″ text_font=”||||||||” header_font=”||||||||” header_2_font=”|700|||||||” header_2_text_color=”#7272ff” header_2_font_size=”36px” header_2_line_height=”1.3em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||20px|” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”10%” header_font_size__hover=”30px” header_font_size__hover_enabled=”30px” header_letter_spacing__hover=”0px” header_letter_spacing__hover_enabled=”0px” header_text_shadow_style__hover=”none” header_text_shadow_style__hover_enabled=”none” header_text_shadow_color__hover=”rgba(0,0,0,0.4)” header_text_shadow_color__hover_enabled=”rgba(0,0,0,0.4)” _i=”0″ _address=”2.1.0.0″]Ready to get started?
[/et_pb_text][et_pb_text _builder_version=”3.27.4″ text_text_color=”#8585bd” text_font_size=”22px” text_line_height=”1.9em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” animation_style=”fade” locked=”off” _i=”1″ _address=”2.1.0.1″]Get in touch, or create an account
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