Authentic SEO for Beginners
3 hours 20 minutes
Understand how Google sees your website and what you can do to improve its visibility in the search results. Hint: It’s not magic.
The first step to improving the visibility of your website is to understand what your customers are looking for online. The second step is delivering that information in a way Google understands.
What words do your customers use to describe what you sell? This chapter shares some handy tools to help you get inside the minds of your target audience.
Now is the time to take action and review your website – what can you do to improve the layout, wording, links and design.
Whether you do this part yourself or pay someone else to do it for you, it helps if you understand the technical elements.
When you choose a restaurant on holiday, do you choose the empty one or the one that’s busy? Probably the busy one… your website’s no different. Search engines like to send people to sites that others have endorsed.
SEO is a bit like life – there’s always something new to learn, and the only constant is change. This final chapter gives tips on maintaining your website for maximum effectiveness.
“The best place to hide a body is on page two of Google.”
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