Marketing Foundations

3 hours 20 minutes

Covers the basics of marketing, from getting to know your customer, understanding the different social networks and writing an action plan that works for you and your business.

Chapter 1 : An Introduction to the Basics

To many people, marketing is selling. Marketing is an advert, a brochure, a Facebook page. But Marketing is much more than that – it’s understanding your customers.

30min.

Chapter 2 : The Building Blocks

Before you spend any money on marketing, answer these five simple questions and get the basics clear in your mind.

30min.

Chapter 3 : Goal Setting

You’ll be amazed how much easier it is to market your business once you know what you’re aiming for! How can you hit a target if you don’t know where it is? Set clear goals with this simple technique.

20min.

Chapter 4 : The Bigger Picture

What does the price of milk have to do with your business? A lot – the economy, the political landscape (sorry), trends and technological developments have everything to do with your customers.

45min.

Chapter 5 : Tools and Tactics

With a better understanding of who your customers are, what you’re trying to do, and the biggest influnces that impact your business, let’s consider the tools available.

45min.

Chapter 6 : The Plan

Complete the simple template and produce a workable plan for marketing your business, that will deliver great results.

30min.

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“Marketing is too important to be left to the marketing department.”

~ David Packard

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