Marketing Foundations
3 hours 20 minutes
[/et_pb_text][et_pb_text _builder_version=”3.29.3″ text_text_color=”#ffffff” text_font_size=”16px” text_line_height=”1.9em” hover_enabled=”0″ locked=”off” _i=”1″ _address=”0.0.0.1″]Covers the basics of marketing, from getting to know your customer, understanding the different social networks and writing an action plan that works for you and your business.
[/et_pb_text][et_pb_button button_url=”#” button_text=”Watch the Preview” _builder_version=”3.16″ custom_button=”on” button_text_size=”16px” button_text_color=”#ffffff” button_bg_color=”#09e1c0″ button_border_width=”10px” button_border_color=”#09e1c0″ button_border_radius=”100px” button_letter_spacing=”1px” button_font=”|on||on|” button_icon=”%%36%%” button_on_hover=”off” custom_margin=”20px|||” animation_style=”zoom” animation_delay=”100ms” animation_intensity_zoom=”10%” box_shadow_style=”preset1″ box_shadow_vertical=”10px” box_shadow_blur=”50px” box_shadow_spread=”5px” box_shadow_color=”rgba(0,188,160,0.6)” button_letter_spacing_hover=”2px” saved_tabs=”all” locked=”off” button_text_size__hover_enabled=”off” button_text_size__hover=”null” button_one_text_size__hover_enabled=”off” button_one_text_size__hover=”null” button_two_text_size__hover_enabled=”off” button_two_text_size__hover=”null” button_text_color__hover_enabled=”off” button_text_color__hover=”null” button_one_text_color__hover_enabled=”off” button_one_text_color__hover=”null” button_two_text_color__hover_enabled=”off” button_two_text_color__hover=”null” button_border_width__hover_enabled=”off” button_border_width__hover=”null” button_one_border_width__hover_enabled=”off” button_one_border_width__hover=”null” button_two_border_width__hover_enabled=”off” button_two_border_width__hover=”null” button_border_color__hover_enabled=”off” button_border_color__hover=”null” button_one_border_color__hover_enabled=”off” button_one_border_color__hover=”null” button_two_border_color__hover_enabled=”off” button_two_border_color__hover=”null” button_border_radius__hover_enabled=”off” button_border_radius__hover=”null” button_one_border_radius__hover_enabled=”off” button_one_border_radius__hover=”null” button_two_border_radius__hover_enabled=”off” button_two_border_radius__hover=”null” button_letter_spacing__hover_enabled=”on” button_letter_spacing__hover=”2px” button_one_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover=”null” button_two_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover=”null” button_bg_color__hover_enabled=”off” button_bg_color__hover=”null” button_one_bg_color__hover_enabled=”off” button_one_bg_color__hover=”null” button_two_bg_color__hover_enabled=”off” button_two_bg_color__hover=”null” _i=”2″ _address=”0.0.0.2″][/et_pb_button][/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” _i=”1″ _address=”0.0.1″ custom_padding__hover=”|||”][et_pb_image src=”https://www.perfectbalancemarketing.com/wp-content/uploads/building-blocks.png” align_tablet=”center” align_last_edited=”on|desktop” _builder_version=”3.29.3″ animation_style=”zoom” animation_direction=”left” animation_intensity_zoom=”20%” _i=”0″ _address=”0.0.1.0″][/et_pb_image][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ specialty=”on” padding_top_2=”0px” admin_label=”Course Chapters” _builder_version=”3.22″ custom_margin=”|||” custom_padding=”0px||120px|” fb_built=”1″ _i=”1″ _address=”1″][et_pb_column type=”2_3″ specialty_columns=”2″ _builder_version=”3.25″ custom_padding=”|||” parallax__hover=”off” parallax_method__hover=”on” _i=”0″ _address=”1.0″ custom_padding__hover=”|||”][et_pb_row_inner use_custom_gutter=”on” gutter_width=”4″ _builder_version=”3.25″ custom_margin=”-80px|||” custom_padding=”0px|||” _i=”0″ _address=”1.0.0″][et_pb_column_inner saved_specialty_column_type=”2_3″ _builder_version=”3.25″ custom_padding=”|||” parallax__hover=”off” parallax_method__hover=”on” _i=”0″ _address=”1.0.0.0″ custom_padding__hover=”|||”][et_pb_blurb title=”Chapter 1 : An Introduction to the Basics” url=”#” image=”https://www.perfectbalancemarketing.com/wp-content/uploads/coding-icon_4.jpg” icon_placement=”left” image_max_width=”64px” content_max_width=”1100px” admin_label=”Chapter” _builder_version=”3.29.3″ header_font=”|on|||” header_text_color=”#2e2545″ header_line_height=”1.5em” body_text_color=”#8585bd” body_font_size=”16px” body_line_height=”1.9em” background_color=”#ffffff” custom_margin=”|||” custom_padding=”30px|40px|30px|40px” animation_style=”zoom” animation_direction=”bottom” animation_intensity_zoom=”20%” animation_starting_opacity=”100%” hover_enabled=”0″ box_shadow_style=”preset2″ box_shadow_horizontal=”0px” box_shadow_vertical=”0px” box_shadow_blur=”60px” box_shadow_color=”rgba(71,74,182,0.12)” locked=”off” _i=”0″ _address=”1.0.0.0.0″]To many people, marketing is selling. Marketing is an advert, a brochure, a Facebook page. But Marketing is much more than that – it’s understanding your customers.
30min.
[/et_pb_blurb][et_pb_blurb title=”Chapter 2 : The Building Blocks” url=”#” image=”https://www.perfectbalancemarketing.com/wp-content/uploads/coding-icon_12.jpg” icon_placement=”left” image_max_width=”64px” content_max_width=”1100px” admin_label=”Chapter” _builder_version=”3.29.3″ header_font=”|on|||” header_text_color=”#2e2545″ header_line_height=”1.5em” body_text_color=”#8585bd” body_font_size=”16px” body_line_height=”1.9em” background_color=”#ffffff” custom_margin=”|||” custom_padding=”30px|40px|30px|40px” animation_style=”zoom” animation_direction=”bottom” animation_intensity_zoom=”20%” animation_starting_opacity=”100%” hover_enabled=”0″ box_shadow_style=”preset2″ box_shadow_horizontal=”0px” box_shadow_vertical=”0px” box_shadow_blur=”60px” box_shadow_color=”rgba(71,74,182,0.12)” locked=”off” _i=”1″ _address=”1.0.0.0.1″]Before you spend any money on marketing, answer these five simple questions and get the basics clear in your mind.
30min.
[/et_pb_blurb][et_pb_blurb title=”Chapter 3 : Goal Setting” url=”#” icon_placement=”left” image_max_width=”64px” content_max_width=”1100px” admin_label=”Chapter” _builder_version=”3.29.3″ header_font=”|on|||” header_text_color=”#2e2545″ header_line_height=”1.5em” body_text_color=”#8585bd” body_font_size=”16px” body_line_height=”1.9em” background_color=”#ffffff” custom_margin=”|||” custom_padding=”30px|40px|30px|40px” animation_style=”zoom” animation_direction=”bottom” animation_intensity_zoom=”20%” animation_starting_opacity=”100%” hover_enabled=”0″ box_shadow_style=”preset2″ box_shadow_horizontal=”0px” box_shadow_vertical=”0px” box_shadow_blur=”60px” box_shadow_color=”rgba(71,74,182,0.12)” locked=”off” _i=”2″ _address=”1.0.0.0.2″ image=”https://www.perfectbalancemarketing.com/wp-content/uploads/coding-icon_3.jpg”]You’ll be amazed how much easier it is to market your business once you know what you’re aiming for! How can you hit a target if you don’t know where it is? Set clear goals with this simple technique.
20min.
[/et_pb_blurb][et_pb_blurb title=”Chapter 4 : The Bigger Picture” url=”#” image=”https://www.perfectbalancemarketing.com/wp-content/uploads/coding-icon_16.jpg” icon_placement=”left” image_max_width=”64px” content_max_width=”1100px” admin_label=”Chapter” _builder_version=”3.29.3″ header_font=”|on|||” header_text_color=”#2e2545″ header_line_height=”1.5em” body_text_color=”#8585bd” body_font_size=”16px” body_line_height=”1.9em” background_color=”#ffffff” custom_margin=”|||” custom_padding=”30px|40px|30px|40px” animation_style=”zoom” animation_direction=”bottom” animation_intensity_zoom=”20%” animation_starting_opacity=”100%” hover_enabled=”0″ box_shadow_style=”preset2″ box_shadow_horizontal=”0px” box_shadow_vertical=”0px” box_shadow_blur=”60px” box_shadow_color=”rgba(71,74,182,0.12)” locked=”off” _i=”3″ _address=”1.0.0.0.3″]What does the price of milk have to do with your business? A lot – the economy, the political landscape (sorry), trends and technological developments have everything to do with your customers.
45min.
[/et_pb_blurb][et_pb_blurb title=”Chapter 5 : Tools and Tactics” url=”#” image=”https://www.perfectbalancemarketing.com/wp-content/uploads/coding-icon_6.jpg” icon_placement=”left” image_max_width=”64px” content_max_width=”1100px” admin_label=”Chapter” _builder_version=”3.29.3″ header_font=”|on|||” header_text_color=”#2e2545″ header_line_height=”1.5em” body_text_color=”#8585bd” body_font_size=”16px” body_line_height=”1.9em” background_color=”#ffffff” custom_margin=”|||” custom_padding=”30px|40px|30px|40px” animation_style=”zoom” animation_direction=”bottom” animation_intensity_zoom=”20%” animation_starting_opacity=”100%” hover_enabled=”0″ box_shadow_style=”preset2″ box_shadow_horizontal=”0px” box_shadow_vertical=”0px” box_shadow_blur=”60px” box_shadow_color=”rgba(71,74,182,0.12)” locked=”off” _i=”4″ _address=”1.0.0.0.4″]With a better understanding of who your customers are, what you’re trying to do, and the biggest influnces that impact your business, let’s consider the tools available.
45min.
[/et_pb_blurb][et_pb_blurb title=”Chapter 6 : The Plan” url=”#” icon_placement=”left” image_max_width=”64px” content_max_width=”1100px” admin_label=”Chapter” _builder_version=”3.29.3″ header_font=”|on|||” header_text_color=”#2e2545″ header_line_height=”1.5em” body_text_color=”#8585bd” body_font_size=”16px” body_line_height=”1.9em” background_color=”#ffffff” custom_margin=”|||” custom_padding=”30px|40px|30px|40px” animation_style=”zoom” animation_direction=”bottom” animation_intensity_zoom=”20%” animation_starting_opacity=”100%” hover_enabled=”0″ box_shadow_style=”preset2″ box_shadow_horizontal=”0px” box_shadow_vertical=”0px” box_shadow_blur=”60px” box_shadow_color=”rgba(71,74,182,0.12)” locked=”off” _i=”4″ _address=”1.0.0.0.4″ image=”https://www.perfectbalancemarketing.com/wp-content/uploads/coding-icon_4.jpg”]Complete the simple template and produce a workable plan for marketing your business, that will deliver great results.
30min.
[/et_pb_blurb][et_pb_button button_url=”https://www.perfectbalancemarketing.com/our-courses/” button_text=”Back to Course List” button_alignment=”left” _builder_version=”3.29.3″ custom_button=”on” button_text_size=”16px” button_text_color=”#ffffff” button_bg_color=”#00303F” button_border_width=”10px” button_border_color=”#ffffff” button_border_radius=”100px” button_letter_spacing=”1px” button_font=”|on||on|” button_icon=”%%35%%” button_icon_placement=”left” button_on_hover=”off” custom_margin=”20px|||” animation_style=”zoom” animation_delay=”100ms” animation_intensity_zoom=”6%” hover_enabled=”0″ box_shadow_style=”preset1″ box_shadow_vertical=”10px” box_shadow_blur=”50px” box_shadow_spread=”5px” box_shadow_color=”rgba(114,114,255,0.4)” button_letter_spacing_hover=”2px” saved_tabs=”all” locked=”off” button_text_size__hover_enabled=”off” button_text_size__hover=”null” button_one_text_size__hover_enabled=”off” button_one_text_size__hover=”null” button_two_text_size__hover_enabled=”off” button_two_text_size__hover=”null” button_text_color__hover_enabled=”off” button_text_color__hover=”null” button_one_text_color__hover_enabled=”off” button_one_text_color__hover=”null” button_two_text_color__hover_enabled=”off” button_two_text_color__hover=”null” button_border_width__hover_enabled=”off” button_border_width__hover=”null” button_one_border_width__hover_enabled=”off” button_one_border_width__hover=”null” button_two_border_width__hover_enabled=”off” button_two_border_width__hover=”null” button_border_color__hover_enabled=”off” button_border_color__hover=”null” button_one_border_color__hover_enabled=”off” button_one_border_color__hover=”null” button_two_border_color__hover_enabled=”off” button_two_border_color__hover=”null” button_border_radius__hover_enabled=”off” button_border_radius__hover=”null” button_one_border_radius__hover_enabled=”off” button_one_border_radius__hover=”null” button_two_border_radius__hover_enabled=”off” button_two_border_radius__hover=”null” button_letter_spacing__hover_enabled=”on” button_letter_spacing__hover=”2px” button_one_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover=”null” button_two_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover=”null” button_bg_color__hover_enabled=”off” button_bg_color__hover=”null” button_one_bg_color__hover_enabled=”off” button_one_bg_color__hover=”null” button_two_bg_color__hover_enabled=”off” button_two_bg_color__hover=”null” _i=”5″ _address=”1.0.0.0.5″ button_bg_enable_color=”on”][/et_pb_button][/et_pb_column_inner][/et_pb_row_inner][/et_pb_column][et_pb_column type=”1_3″ _builder_version=”3.25″ custom_padding=”|||” padding_top__hover=”0px” parallax__hover=”off” parallax_method__hover=”on” padding_top=”0px” _i=”1″ _address=”1.1″ custom_padding__hover=”|||”][et_pb_blurb admin_label=”Instructor” _builder_version=”3.29.3″ header_font=”|700|||||||” header_text_color=”#2e2545″ header_line_height=”1.5em” body_text_color=”#8585bd” body_font_size=”16px” body_line_height=”1.9em” background_color=”#ffffff” text_orientation=”center” custom_margin=”-80px|||” custom_padding=”30px|40px|30px|40px” animation_style=”zoom” animation_direction=”bottom” animation_intensity_zoom=”20%” animation_starting_opacity=”100%” hover_enabled=”0″ box_shadow_style=”preset1″ box_shadow_vertical=”0px” box_shadow_blur=”60px” box_shadow_color=”rgba(71,74,182,0.12)” _i=”0″ _address=”1.1.0″ use_icon=”on” font_icon=”%%85%%”]“Marketing is too important to be left to the marketing department.”
~ David Packard
[/et_pb_blurb][/et_pb_column][/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Footer” _builder_version=”3.22″ background_color=”#f7f8fc” custom_padding=”0px|0px|100px|0px” animation_style=”zoom” animation_direction=”bottom” animation_intensity_zoom=”6%” animation_starting_opacity=”100%” saved_tabs=”all” locked=”off” fb_built=”1″ _i=”2″ _address=”2″][et_pb_row column_structure=”1_2,1_2″ _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”0px|0px|100px|0px” _i=”0″ _address=”2.0″][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” _i=”0″ _address=”2.0.0″ custom_padding__hover=”|||”][et_pb_blurb title=”Free Courses” url=”#” image=”https://www.perfectbalancemarketing.com/wp-content/uploads/coding-icon_2.jpg” icon_placement=”left” image_max_width=”64px” content_max_width=”1100px” _builder_version=”3.0.82″ header_font=”|on|||” header_text_color=”#7272ff” header_line_height=”1.5em” body_text_color=”#8585bd” body_line_height=”1.9em” background_color=”#ffffff” custom_margin=”-80px|||” custom_padding=”30px|40px|30px|40px” animation_style=”zoom” animation_direction=”bottom” animation_intensity_zoom=”20%” animation_starting_opacity=”100%” box_shadow_style=”preset2″ box_shadow_horizontal=”0px” box_shadow_vertical=”0px” box_shadow_blur=”60px” box_shadow_color=”rgba(71,74,182,0.12)” locked=”off” _i=”0″ _address=”2.0.0.0″]Duis egestas aliquet aliquet. Maecenas erat eros, fringilla et leo eget, viverra pretium nulla. Quisque sed augue tincidunt, posuere dui tempor.
[/et_pb_blurb][/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” _i=”1″ _address=”2.0.1″ custom_padding__hover=”|||”][et_pb_blurb title=”Premium Courses” url=”#” image=”https://www.perfectbalancemarketing.com/wp-content/uploads/coding-icon_8.jpg” icon_placement=”left” image_max_width=”64px” content_max_width=”1100px” _builder_version=”3.0.82″ header_font=”|on|||” header_text_color=”#7272ff” header_line_height=”1.5em” body_text_color=”#8585bd” body_line_height=”1.9em” background_color=”#ffffff” custom_margin=”-80px|||” custom_margin_tablet=”0px|||” custom_margin_last_edited=”on|phone” custom_padding=”30px|40px|30px|40px” animation_style=”zoom” animation_direction=”bottom” animation_delay=”100ms” animation_intensity_zoom=”20%” animation_starting_opacity=”100%” box_shadow_style=”preset2″ box_shadow_horizontal=”0px” box_shadow_vertical=”0px” box_shadow_blur=”60px” box_shadow_color=”rgba(71,74,182,0.12)” locked=”off” _i=”0″ _address=”2.0.1.0″]Duis egestas aliquet aliquet. Maecenas erat eros, fringilla et leo eget, viverra pretium nulla. Quisque sed augue tincidunt, posuere dui tempor.
[/et_pb_blurb][/et_pb_column][/et_pb_row][et_pb_row column_structure=”1_2,1_4,1_4″ use_custom_gutter=”on” gutter_width=”2″ _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” _i=”1″ _address=”2.1″][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” _i=”0″ _address=”2.1.0″ custom_padding__hover=”|||”][et_pb_text _builder_version=”3.27.4″ text_font=”||||||||” header_font=”||||||||” header_2_font=”|700|||||||” header_2_text_color=”#7272ff” header_2_font_size=”36px” header_2_line_height=”1.3em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||20px|” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”10%” header_font_size__hover=”30px” header_font_size__hover_enabled=”30px” header_letter_spacing__hover=”0px” header_letter_spacing__hover_enabled=”0px” header_text_shadow_style__hover=”none” header_text_shadow_style__hover_enabled=”none” header_text_shadow_color__hover=”rgba(0,0,0,0.4)” header_text_shadow_color__hover_enabled=”rgba(0,0,0,0.4)” _i=”0″ _address=”2.1.0.0″]Ready to get started?
[/et_pb_text][et_pb_text _builder_version=”3.27.4″ text_text_color=”#8585bd” text_font_size=”22px” text_line_height=”1.9em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” animation_style=”fade” locked=”off” _i=”1″ _address=”2.1.0.1″]Get in touch, or create an account
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