3 hours 20 minutes
Covers the basics of marketing, from getting to know your customer, understanding the different social networks and writing an action plan that works for you and your business.
To many people, marketing is selling. Marketing is an advert, a brochure, a Facebook page. But Marketing is much more than that – it’s understanding your customers.
Before you spend any money on marketing, answer these five simple questions and get the basics clear in your mind.
You’ll be amazed how much easier it is to market your business once you know what you’re aiming for! How can you hit a target if you don’t know where it is? Set clear goals with this simple technique.
What does the price of milk have to do with your business? A lot – the economy, the political landscape (sorry), trends and technological developments have everything to do with your customers.
With a better understanding of who your customers are, what you’re trying to do, and the biggest influnces that impact your business, let’s consider the tools available.
“Marketing is too important to be left to the marketing department.”
~ David Packard
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