June marketing themes

Time for a look at June marketing themes – we’re just back from the local garden centre, with a car full of bedding plants that we don’t need. We only went to pick up some compost but the polka dot deck chairs, canvas parasols and brightly coloured dinner sets got me in the mood for Summer garden parties.

Before I knew it, I was heading for the plant aisle with a large shopping basket.

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This month’s post gives you some pointers on the themes that you’ll see in the press in coming weeks and hopefully offers some inspiration for your marketing and promotional messages.

And if there are still a few days left in May, there’s still time to keep up with May’s marketing themes.

June marketing themes:

Summer time

Now is the time to start talking all things Summer.

Interest in last minute get-aways jumps as we enter the warmer months.

• share photos of your holiday accommodation in the Summer
• promote last minute breaks with promotional deals and extras
• show off the fabulous activities nearby by sharing posts from the social media accounts of nearby attractions

See below (Google Trends chart) how interest in “last minute breaks” jumps in June and remains high until the Autumn, spiking again after Christmas.

Highlight seasonal breaks on your homepage, publish blogs containing packing tips, details of the best nearby beaches, simple Summer cocktail recipes and local ice-cream favourites.

Teacher gifts

It’s the end of term for schools, which means “World’s Best Teacher” cards and boxes of chocolates will be on parents’ shopping lists throughout the land.

I bet your holiday business could offer something awesome that won’t end up in the re-gifting pile…

Perhaps you could offer a gift voucher for parents to club together and purchase for that extra special teacher? Either for a spa in your on-site spa or a voucher towards a pampering weekend? Get creative and make it easy for busy parents to quickly and easily buy online with free gift wrapping and speedy free delivery.

Fashionable fabrics

As the sun finally pokes its sleepy head out after a long hibernation, many of us will be caught out, hot and uncomfortable in our Winter boots and warm jumpers.

But you will be ready. Summer signals the time for us to reveal white legs and last year’s tan lines, generating a buzz of shopping activity on the high streets and online.

Fake tans, fitness classes, light floaty fabrics – and all in an atmosphere of optimism and happiness for the lighter evenings and warmer days.

Fathers’ Day

Another of the year’s major gift-buying periods, Fathers’ Day is just around the corner (Sunday 18th June 2023).

Gifts will be bought for all types of dads:

• gadget lovers
• gardeners
• business dads
• travellers
• sporty dads
• DIY-ers
• handymen
• car enthusiasts

Stay in tune with the Fathers’ Day theme:

• share inspiring quotes about parents
• post funny memes and short videos about fatherhood
• create an extra special gift hamper for dads staying with you this month (perhaps include a bottle or two of the local beer, some freshly baked biscuits and a branded glass for him to take home)

Wimbledon championships

From 3rd – 16th July 2023, Wimbledon will be over-run with:

• singing tennis fans
• celebrities in giant sunglasses
• the world’s greatest tennis players.

News programs will be filled with grunts and shouts from Centre Court, and the supermarkets will be filled with strawberries and cream.

Here’s some tennis lingo that we’ll hear a lot of in coming weeks:

• ball boy
• game, set and match
• umpire
• the ball was in
• backhand
• out!
• smash
• you cannot be serious (it never gets old)
• love – forty

Consider using tennis sayings in your marketing messages or offering tennis-free breaks for those who want to escape the tournament.

Exam time

For some students, term has come to an end already, but others are just going through the exam season – stimulants, relaxation, escapism – they’re desperate for all three.

Could you offer insights from your own experience, or some advice for parents struggling to support their stressed-out teens?

Or maybe you want to offer a treat for exhausted final year students – indulgent cream cakes to celebrate after an exam, detox weekend breaks for when the studying is over, film nights at home, or a day out to enjoy the sunshine away from revision notes and frantic cramming.

Wedding season

As the Summer months approach, wedding season is in full swing and invitations are pinned to noticeboards all over the country.

The season brings plenty of opportunity to satisfy consumer demand from brides-to-be, which is at an all time high as one of the biggest June Marketing themes.

Consider pamper parties for the bridal party, stag weekends for the men, and partnerships with local crafts people to offer handmade jewellery and customised keepsakes for guests.

How will you be getting involved with the big trends of the month?

Look ahead to July’s monthly marketing themes.

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