Who are your users? What do they want? And do they get it from your website?
Just some of the questions posed by Google’s very own Pierre Far in this great video from Google, which offers some solid advice on optimising your small business website.
Some of this gets a little technical, particularly in the Q and A section of the vid in the second half, but the overall advice? “Focus on your audience, build quality content, compelling content, and unique content that is tailored for your users exactly.”