Social media marketing

April 28, 2011

Social media Q&A

When: Tuesday 10th May, 14:30 Perfect Balance Marketing’s free Q&A session for this May is open for registration – join me as I share answers to […]
April 25, 2011

Viral marketing at its best – a case study

This Royal wedding spoof video, watched by millions, is the latest in TMobile's series of engaging Flash Mobs - take a look and be ready to watch Prince Harry letting his hair down, Camilla shaking her booty and Prince William making the entrance of a lifetime as he leapfrogs into West Minster Abbey over his brother. Read the full post and watch the video by clicking the title above.
April 21, 2011

50+ ways to take action – today

This free ebook includes 50 of the best anecdotes about taking initiative from ambitious doers from all over the world. People who start projects, make a ruckus, and take what feels like a risk. These juicy anecdotes are written by leaders from around the web and will inspire you to take action. Download the free ebook from the link in the article (click the heading above to access).
April 18, 2011

An unusual business model that works

Last weekend was the first proper sun of the year so we set off with a picnic to a local tourist attraction, to ride miniature trains […]
April 6, 2011

Style your sidebar – top widgets for WordPress

Popular posts, special offers, latest products - inject some purpose into your website's sidebar with a handy widget. A widget is something that you might want to add to the sidebar of your website - it may be your latest tweets, or a slideshow of your Spring range. It could just as easily be called an 'add-on' or an 'app', but 'widget' it is. Read the full post for ideas on how you can spice up that blank space on your website.
March 28, 2011

8 signs that your business could benefit from a blog

You've heard of them, you may have read a few, and you've definitely read about them. But what is a blog and should you have one? A blog is just one part of an organisation's marketing strategy and shouldn't automatically be included as a gut reaction to "well, everyone else has one". So before you rush off to Blogger or Wordpress and get posting, here are eight signs that suggest a blog may be right for your business...
March 21, 2011

5 minute guide to Twitter

Twitter is a social network used by millions of people - there must be some business value in it for some of the world's leading companies to invest so much time and effort in it. But if you're still wondering what the fuss is all about, and how you can make it work for your business, check out my latest 5 minute guide by clicking the title above.
March 11, 2011

The Toy Story guide to using social media

Toy Story 3 broke records when it took $1 billion in the box office in 2010 - it has nostalgia, comedy, lovable characters, and suspense. But it also had a team of social media experts behind its launch which helped propel it become the most successful animated film of all time.
March 8, 2011

5 tips for better results online

What's the best way to make money online? 10 years ago you just needed a web address where you could publish the contents of your product brochure. But anyone can get a website now in just a few minutes (Getting British Business Online has a simple template and free sign-up process) and there are thousands of new sites set up every day - you need to do more than just 'get online'. Keep reading to for tips on getting results form your online activity.
March 1, 2011

Top 5 Twitter tips – tweet your way to more sales

The Twitter strategy that works. This time two years ago, after reading about, hearing about, and being asked about Twitter I finally caved and set up a Twitter account - but I’d posted just one tweet in twelve months. That tweet read “Okay so I have a twitter account - now what?” Not an overly inspirational start to my early steps into the world of social media. But it got better. I’m currently up to 281 tweets and 306 followers - not exactly a record breaker, granted, but it‘s working for me. Almost every day I receive an email update telling me I’ve got another follower or three (*smile to self*) and I’m beginning to see rewards from my Twitter strategy. So what am I doing to get results from these small numbers?
February 7, 2011

This month…. I’ve been making Valentines day stuff

Some of the world's biggest companies have multimillion pound marketing budgets - they spend them on press advertising, cinema advertising, giant billboards, radio ads.... they often tie in with what's happening in the lives of their customers: annual celebrations such as mothers' day, Valentines' day, the longest day of the year, as well as seasonal themes of Spring flowers, autumnal colours, etc. Read this post for information on how you can benefit from their efforts for your small business....
February 5, 2011

The chronicles of January

The start of January means a blank slate - a new start. The chance to step back from your business for a moment and begin the new year with renewed vigour. Are you still on track? This post takes a look back at the best marketing and social media posts on the web, and summarises articles on Perfect Balance Marketing. Enjoy the catch-up and don't forget to subscribe to receive future posts sent straight to your inbox:
February 4, 2011

101 ways to get your customers to love you

Check out my guest post on Oh My Handmade Goodness: (And thank you to Jessika for choosing some stunning images to feature in the content).
January 20, 2011

Are you part of the Blogging Network yet?

Having a blog can be hugely rewarding - imagine you click 'Publish' and within ten minutes you have comments awaiting approval, retweets, Facebook shares, you've been 'Digged', 'Stumbled upon' and bookmarked on Exciting times. It takes time to build this level of engagement and reputation, but there's a Blogging Network that you can join today that can help.
January 17, 2011

10 blog posts you’ll want to write today

Coming up with great blog content every week can be pretty challenging - so here is a list of 10 blog titles you can use in times of emergency, to inspire you to write some great posts that your readers will love.
January 13, 2011

5 step guide to starting a blog

"Blogging is using a new medium for what it is good for - connecting and interacting." Quote from George Siemens, CEO of International technology company, Siemens Blogging is still one of the best ways to drive traffic to your website, build your reputation and grow your customer database. But how do you go about setting one up and making it work for your business?
January 10, 2011

If you do only one thing this month…. start a blog

What's the most important element of your marketing plan? - The 1/4 page advertisement in the newspaper? - The 20 second commercial on local radio? - The 40 foot billboard outside the train station? - Or is it the content that you publish on-line, every week? Because if you have a blog, that's what you can do............
January 3, 2011

Year in review – what did you do last year?

In 2010 I officially started my own business. It was pretty scary and I didn't really launch it with much fanfare - I set up my website, posted content and started networking. Lots of other people thought about it, read up on it, planned their product range, talked to their friends about it, but didn't actually do it - that doesn't count as 'doing'. What have you 'done' in 2010?
December 31, 2010

The chronicles of December

A look back at the last month on Perfect Balance Marketing.
December 27, 2010

Brace yourself for an amazing year

How was 2010 for you? Did you achieve your goals? How are you starting 2011? Many of us enter the new year with optimism and the resolution to do things differently - but it's all too easy to give up on those ambitions by mid-February. Keep reading for a gentle nudge into 2011.....
December 22, 2010

Bring a touch of Winter to your desktop….

Free festive desktop wallpapers to download.
December 21, 2010

How will you grow your business in 2011?

Looking forward to 2011, I'm planning my goals and objectives and they involve you! Please take just a few moments to complete this survey and have your say in what content is published to help your business grow in the new year.
December 21, 2010

Technorati tag

December 16, 2010

4 steps every small craft business should take before Christmas

A 'to-do' list is often longer than a gift list at Christmas, particularly when you run a small business making things that people buy as presents..... So this month I've been making preparations to keep my social media strategy ticking over while I'm drinking sherry and eating chocolate orange in front of Wallace & Gromit's The Wrong Trousers. Here's how...
December 24, 2012
linkedin company pages ebook, linkedin how to, best linkedin company pages

A Step-by-step Guide to LinkedIn’s new Company Pages – Advent Calendar day 24

Earlier in the Autumn, LinkedIn announced huge changes to Company Page design and user experience, which completely change the way we view the platform as a […]
October 17, 2012

A year in the life of a social media consultant

It’s been exactly one year since I quit my job to run my own business and it’s been a pretty amazing year….  How’s the last year […]
October 8, 2012

How to grow your business on Twitter

Twitter has over 140 million users – and 10 million of them are in the UK.  Celebrities talk about it, it features on TV programmes, radio […]
March 18, 2012

Three essential parts of a social media plan

To fail to plan is to plan to fail. Heard that before?  Never was it more true than with social media for business. Social networks are […]