I’ve just spent 10 minutes convincing my four-year-old son that it’s not Halloween for another three weeks – and that Christmas is more than two months […]
In this month’s round-up post I’ve found the best posts around the web that offer tips and inspiration for your online marketing. Get step-by-step directions to […]
Facebook is the biggest social network in the world. Despite the growth of What’s App, Snapchat and Instagram, it remains the king of online communities with […]
Looking at your Facebook reach figures can be a bit like looking at the scales after your annual holiday… pretty depressing. Surely those numbers can’t be […]
As part of Perfect Balance Marketing’s series on seasonal trends, this post looks ahead to August marketing themes including events and trends to help you plan […]
When I first started using Facebook for marketing, there was no paid advertising widely available. It was all about creating the right content that got shown […]
There’s been another nail in the coffin of the Facebook business page this week as the world’s largest social network has announced another change to the […]
Our monthly marketing themes series continues with July's instalment - summer holidays, festivals and sporting events dominate this month, with no shortage of opportunities to capitalise with your marketing messages....
This month is all about the outdoors, weddings and exams - read the full post for June's marketing themes, to see what will be in the media in the coming months that your business marketing can tie in with.
Facebook settings for pages New social networks crop up all the time, generating buzz and excitement among businesses and tech media, but Facebook remains the giant, […]
As part of Perfect Balance Marketing's series on seasonal trends, this post looks ahead to what May has in store, and gives you a few ideas to use today to start planning your seasonal promotional activities. Read the full post for inspirational ideas.
Top tourism businesses from across the South West came together at the Eden Project this month to discuss the current state of tourism marketing and possible […]
How to use Facebook Live for your tourism business If you’re a champion Spot-The-Difference player you may have noticed a new little icon has appeared on […]
Supermarkets have been selling Easter eggs since January - they have large budgets and teams of marketers planning campaigns throughout the year that tie in with public holidays, the seasons and the buying habits of customers.
As part of a new monthly series on Perfect Balance Marketing I'll be looking at the themes that you can tie in with your marketing to keep customers and visitors engaged with your business.
Read on for this month's themes: Easter, Mothering Sunday and a Royal wedding.
Google sidebar ads and Facebook reactions How do you feel about today’s headlines around the latest US Republican debate? Sad? Delighted? Angry? If yes, you’re in […]
In this month’s round-up post I’ve found the best posts around the web that offer tips and inspiration for your online marketing. Get step-by-step directions to […]