October 12, 2016
Ever feel like a small fish in a very very big pond? Well, that’s the current state of the online marketing world. With every business vying […]
August 8, 2016
In this month’s round-up post I’ve found the best posts around the web that offer tips and inspiration for your online marketing. Get step-by-step directions to […]
August 6, 2016
Facebook is the biggest social network in the world. Despite the growth of What’s App, Snapchat and Instagram, it remains the king of online communities with […]
August 4, 2016
Review of Pixabay As an online marketer, I always need good photos to include in my content. Yesterday I wrote a blog for a client recommending […]
August 3, 2016
Ever wondered why and how to follow Facebook pages as your business page? It’s one of the best ways to ensure your feed is vibrant, varied, […]
August 2, 2016
Looking at your Facebook reach figures can be a bit like looking at the scales after your annual holiday… pretty depressing. Surely those numbers can’t be […]
July 22, 2016
As part of Perfect Balance Marketing’s series on seasonal trends, this post looks ahead to August marketing themes including events and trends to help you plan […]
July 15, 2016
When I first started using Facebook for marketing, there was no paid advertising widely available. It was all about creating the right content that got shown […]
July 1, 2016
There’s been another nail in the coffin of the Facebook business page this week as the world’s largest social network has announced another change to the […]
June 17, 2016
Right now, video is huge on Facebook. Particularly live video. You know that – you’ve probably heard me say it before or you’ve read it online […]
June 3, 2016
No time to read the whole post? Download the step by step guide here. You welcome your guests and make sure they have an amazing stay […]
May 27, 2016
My inbox currently has 1,496 unopened emails to trawl through. Every time I look at my phone there is that horrible red balloon quietly mocking at […]
May 7, 2016
Our monthly marketing themes series continues with July's instalment - summer holidays, festivals and sporting events dominate this month, with no shortage of opportunities to capitalise with your marketing messages....
May 6, 2016
How to write better blog titles You didn’t set out to be a blog copywriter. You don’t want to be an SEO specialist or even an […]
April 21, 2016
This month is all about the outdoors, weddings and exams - read the full post for June's marketing themes, to see what will be in the media in the coming months that your business marketing can tie in with.
April 15, 2016
Facebook settings for pages New social networks crop up all the time, generating buzz and excitement among businesses and tech media, but Facebook remains the giant, […]
April 1, 2016
Facebook has announced a new type of post available to IOS users from today, 01 April 2016, which enables them to send smells to their friends […]
March 25, 2016
Facebook post ideas for a Bank Holiday weekend There are 1.59 billion daily active users on Facebook and 50 million business pages – if yours is […]
March 18, 2016
Top tourism businesses from across the South West came together at the Eden Project this month to discuss the current state of tourism marketing and possible […]
March 11, 2016
How to use Facebook Live for your tourism business If you’re a champion Spot-The-Difference player you may have noticed a new little icon has appeared on […]
March 3, 2016
Supermarkets have been selling Easter eggs since January - they have large budgets and teams of marketers planning campaigns throughout the year that tie in with public holidays, the seasons and the buying habits of customers.
As part of a new monthly series on Perfect Balance Marketing I'll be looking at the themes that you can tie in with your marketing to keep customers and visitors engaged with your business.
Read on for this month's themes: Easter, Mothering Sunday and a Royal wedding.
February 26, 2016
Google sidebar ads and Facebook reactions How do you feel about today’s headlines around the latest US Republican debate? Sad? Delighted? Angry? If yes, you’re in […]
February 26, 2016
Google sidebar ads and Facebook reactions How do you feel about today’s headlines around the latest US Republican debate? Sad? Delighted? Angry? If yes, you’re in […]
December 20, 2012
What would you like for Christmas this year? How about an insight into your customers’ minds? Or a peek at the marketing and communication plan of […]