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If you’ve got a small business, this press release template’s for you

All, Free stuff

Did you read Wednesday’s post on how to get your press releases published? If you did, you’ve hopefully got loads of ideas for stories that could get your business some free publicity in the local press.

Imagine opening next week’s local paper, and seeing your own article, including your company name, phone number, and a great endorsement from one of your delighted customers. It’s a great feeling and you’d be surprised how many people see it and mention it to you.

Why no-one publishes your press releases (and what to do about it)

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Running a small business is a 24 hour job. It can be difficult to prioritise tasks and focus on the things on your to-do list that will bring the best results to the business.

But if you only do one new thing this month, send a press release to your local newspaper or trade journal. And make sure you do it right.

Read the full story on how to get it right….

How to have a website you can be proud of

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You have 3 seconds to persuade a visitor to stick around on your website.

In just a few moments, they will choose to invest their precious time with you, or become just another statistic on your Google analytics page.

So are you ready to take the plunge and make yours one of those sites that works? Read more….

November’s collection – vintage adverts

All, Galleries

This month’s collection was tricky, as I’ve seen so many great examples of marketing communications in the last few weeks, but then the nostalgia of vintage advertisements won me over.

If you think there are a lot of rules, laws and regulations about advertising, then perhaps some of these vintage beauties will go some way to explaining why….

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