Just imagine a visitor to your website, hovering over the ‘add to cart’ button uncertainly. What’s stopping them from clicking?
So much business is done online, that you probably don’t always speak in person to your customer when you do business with them.
Most of the handmade products I sell on my ecommerce website are bought via Paypal and the only communication I have with the customer is on email. I ask for feedback and normally get a positive response along the lines of “Great bag – thank you.”
But that’s pretty much it, unless I dig deeper.
Here are some questions to ask your customers, if you’re ready to dig a little deeper and do things better: