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How to beat the latest Facebook algorithm change

How to beat the latest Facebook algorithm change

There's been another nail in the coffin of the Facebook business page this week as the world's largest social network has announced another change to the algorithm, making it even harder to get posts seen in the news feed. In its latest announcement, Facebook...

Why you can’t ignore video any longer

Why you can’t ignore video any longer

Right now, video is huge on Facebook. Particularly live video. You know that - you've probably heard me say it before or you've read it online or overheard people talking about it, but are you using it strategically in your business yet? If not, you're missing a...

7 myths about e-marketing

7 myths about e-marketing

My inbox currently has 1,496 unopened emails to trawl through. Every time I look at my phone there is that horrible red balloon quietly mocking at me from my homescreen, reminding me that I should be clearing out my emails, not scrolling mindlessly through Facebook....

July marketing themes

July marketing themes

Our monthly marketing themes series continues with July’s instalment – summer holidays, festivals and sporting events dominate this month, with no shortage of opportunities to capitalise with your marketing messages….

9 headline hacks to grow your tourism blog traffic

9 headline hacks to grow your tourism blog traffic

How to write better blog titles You didn't set out to be a blog copywriter. You don't want to be an SEO specialist or even an online marketer. You just want to run your tourism business, make people happy by providing enjoyable holiday experiences that bring them back...

June marketing themes

June marketing themes

This month is all about the outdoors, weddings and exams – read the full post for June’s marketing themes, to see what will be in the media in the coming months that your business marketing can tie in with.

11 Facebook settings for pages every business needs to know

11 Facebook settings for pages every business needs to know

Facebook settings for pages New social networks crop up all the time, generating buzz and excitement among businesses and tech media, but Facebook remains the giant, with over 1.59 billion monthly users. To keep up with changing needs and trends, Facebook continues to...

May marketing themes

May marketing themes

As part of Perfect Balance Marketing’s series on seasonal trends, this post looks ahead to what May has in store, and gives you a few ideas to use today to start planning your seasonal promotional activities. Read the full post for inspirational ideas.

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