(Happy Sound-check Day! One-two-one-two-one-two, etc…..)
You have less than three seconds to capture the attention of visitors to your website, so having decent imagery and clear graphics is essential.
Your printed leaflets, brochures and business cards also play a big role in giving the right impression, whether you want to generate leads, increase your web traffic, convert enquiries into sales, or simply freshen up your brand and your marketing materials.
We’d all love to work with one of the talented and experienced graphic designers or web developers in our local business community, but if your budget is tight there are a few free tools out there that can help you edit your images and create simple icons and graphics.
Hubspot have pulled together a directory of 13 free design tools (click the link to view) to get you started.
PS This article is being included in the Perfect Balance Marketing Advent Calendar 2012, where you get a special treat behind the door every day until Christmas! Catch-up on what special offers and free downloads you’ve missed so far.