How to add the Facebook pixel to WordPress website

Facebook is the biggest social network in the world. Despite the growth of What’s App, Snapchat and Instagram, it remains the king of online communities with over 1.6 billion active users.

But it’s not easy to get your posts seen by those users because there are is so much noise.

Over 3 million links are shared on Facebook every day and there are over 18 million business pages all competing for attention.


So. Frustrating.

Facebook advertising presents a fantastic opportunity to connect with your target audience online, whether you want to sell last minute holidays, grow your email list, or promote a new service. See more ideas here on how it can help your tourism business grow.

Even if you’re not ready to run your first advert, lay the foundations and get the pieces in place today for future Facebook advertising by adding the simple piece of code to your website.

If you’re not a web developer or online marketer, this can sound bit like hard work, but it actually only takes a few minutes.

Get started with Facebook advertising today and find out how to add the Facebook pixel to WordPress website.

3 thoughts on “How to add the Facebook pixel to WordPress website”

  1. Thank-you for sharing, I had read about the Facebook pixel a couple of times, however never actually taken the time to go and install one. So decided on seeing your post now was a great time.

  2. The new Facebook pixel is really a must have to track custom audiences, create better retargeting campaigns and improve Facebook Ad conversions! I’m part of the LeadsBridge team and I’d like to share with you our new tool we developed to simplify all the process: the Pixel Enhancer. It’s free and it allows you to automatically fire Facebook standard events with a simple line of code. It’s already customized for WordPress as well. You can try it out here:

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