4 steps every small craft business should take before Christmas

How to run a small business over Christmas
Be organised, be efficient, be relaxed this Christmas

A ‘to-do’ list is often longer than a gift list at Christmas, particularly when you run a small business making things that people buy at Christmas time (like personalised chocolates.  Or advent calendars.  Or pretty bunting).

I’ve still got loads to do before Saturday 25th December (and probably won’t do most of it until Friday 24th), but that’s part of the fun right?

The last thing I want to be worrying about as I peel carrots on Christmas morning is my website.

So this month I’ve been making preparations to keep my social media strategy ticking over while I’m drinking sherry and eating chocolate orange in front of Wallace & Gromit’s The Wrong Trousers.

4 things to do before you open a bottle on Christmas eve

1.  Write a few blog posts now, and schedule them to publish over the Christmas break so all those who stalk you online will have their regular dose of blog candy throughout the festive season, while you’re opening presents, eating turkey and pulling crackers

2.  Send Christmas cards (or e-cards) to your customers, with a special little festive discount to thank them for their business (this will also help kickstart your new year sales)

3.  Schedule Christmas tweets and Facebook updates using www.ping.fm

4.  Keep a record of all the customers who buy from you over Christmas, so you can offer them products next year that they’ll love

Other than that, take time to relax, put your feet up, and try and limit your Toblerone consumption to just one (a week).

Keep in touch with customers using technology
Take time to enjoy your friends and family (and chocolate) over the holidays while your social media strategy runs itself

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