family Summer picnic

August marketing themes

As part of Perfect Balance Marketing’s series on seasonal trends, this post looks ahead to August marketing themes including events and trends to help you plan your month’s marketing.

Short of time? Get this month’s marketing themes delivered to your inbox in two minutes – click here

And while we’re looking ahead to bank holidays, wedding season, festivals and annual holidays, make sure you also keep up with the marketing themes for July.

August is a chance to relax in the UK – the days are long, the evenings are light and the temperatures are warm. (more…)

facebook social network open on laptop

3 types of Facebook ad you can run right now (and which you should)

When I first started using Facebook for marketing, there was no paid advertising widely available. It was all about creating the right content that got shown to your audience for free.

The days of 20% organic reach were good times 🙂

But as the number of Facebook users grew, so did competition for space in the newsfeed, and businesses found it increasingly difficult to get their content seen by people who had ‘liked’ their page.

Suddenly Facebook advertising became far more mainstream.

rolled up newspaper

It’s not just newspapers, radio and television that show paid for ads anymore.

It’s also on social media – where there are is an audience, there’s an opportunity to make money.

But still, when Facebook advertising was first introduced I turned my nose up at it.

I figured that if I kept creating content that people found entertaining, interesting, educational and informative, I wouldn’t need to pay to get it seen, right?

Wrong. Facebook had other ideas. (more…)