Spring cherry blossom

April marketing themes

Supermarkets have been selling Easter eggs since January – they have large budgets and teams of marketers planning campaigns throughout the year that tie in with public holidays, the seasons and the buying habits of customers.

As part of a new monthly series on Perfect Balance Marketing I’ll be looking at the themes that you can tie in with your marketing to keep customers and visitors engaged with your business.

Read on for this month’s themes: Easter, Mothering Sunday and a Royal wedding.