The Johnny Cowling guide to social media

social media how to, social media strategy

Johnny's performance included singing, jokes and dancing - variety works well with any audience, online or offline

Last night I went to see Cornish comedian Johnny Cowling perform at a hotel in Falmouth.

He’s known locally for his Cornish jokes, risque humour and singing, and he’s best known “up north” (ahem) in London for warming up the audiences for Dancing on Ice and Take Me Out on ITV.

As well as being very funny, he is also a master at knowing his audience and connecting with them.

Here are some lessons in building a loyal online following, the Johnny Cowling way: