Our monthly marketing themes series continues with July's instalment - summer holidays, festivals and sporting events dominate this month, with no shortage of opportunities to capitalise with your marketing messages....
This month is all about the outdoors, weddings and exams - read the full post for June's marketing themes, to see what will be in the media in the coming months that your business marketing can tie in with.
As part of Perfect Balance Marketing's series on seasonal trends, this post looks ahead to what May has in store, and gives you a few ideas to use today to start planning your seasonal promotional activities. Read the full post for inspirational ideas.
Supermarkets have been selling Easter eggs since January - they have large budgets and teams of marketers planning campaigns throughout the year that tie in with public holidays, the seasons and the buying habits of customers.
As part of a new monthly series on Perfect Balance Marketing I'll be looking at the themes that you can tie in with your marketing to keep customers and visitors engaged with your business.
Read on for this month's themes: Easter, Mothering Sunday and a Royal wedding.
You've heard of them, you may have read a few, and you've definitely read about them. But what is a blog and should you have one?
A blog is just one part of an organisation's marketing strategy and shouldn't automatically be included as a gut reaction to "well, everyone else has one".
So before you rush off to Blogger or Wordpress and get posting, here are eight signs that suggest a blog may be right for your business...
Twitter is a social network used by millions of people - there must be some business value in it for some of the world's leading companies to invest so much time and effort in it. But if you're still wondering what the fuss is all about, and how you can make it work for your business, check out my latest 5 minute guide by clicking the title above.
Toy Story 3 broke records when it took $1 billion in the box office in 2010 - it has nostalgia, comedy, lovable characters, and suspense. But it also had a team of social media experts behind its launch which helped propel it become the most successful animated film of all time.
What's the best way to make money online? 10 years ago you just needed a web address where you could publish the contents of your product brochure. But anyone can get a website now in just a few minutes (Getting British Business Online has a simple template and free sign-up process) and there are thousands of new sites set up every day - you need to do more than just 'get online'.
Keep reading to for tips on getting results form your online activity.