Our monthly marketing themes series continues with July's instalment - summer holidays, festivals and sporting events dominate this month, with no shortage of opportunities to capitalise with your marketing messages....
This month is all about the outdoors, weddings and exams - read the full post for June's marketing themes, to see what will be in the media in the coming months that your business marketing can tie in with.
As part of Perfect Balance Marketing's series on seasonal trends, this post looks ahead to what May has in store, and gives you a few ideas to use today to start planning your seasonal promotional activities. Read the full post for inspirational ideas.
Supermarkets have been selling Easter eggs since January - they have large budgets and teams of marketers planning campaigns throughout the year that tie in with public holidays, the seasons and the buying habits of customers.
As part of a new monthly series on Perfect Balance Marketing I'll be looking at the themes that you can tie in with your marketing to keep customers and visitors engaged with your business.
Read on for this month's themes: Easter, Mothering Sunday and a Royal wedding.
Some of the world's biggest companies have multimillion pound marketing budgets - they spend them on press advertising, cinema advertising, giant billboards, radio ads.... they often tie in with what's happening in the lives of their customers: annual celebrations such as mothers' day, Valentines' day, the longest day of the year, as well as seasonal themes of Spring flowers, autumnal colours, etc. Read this post for information on how you can benefit from their efforts for your small business....
The start of January means a blank slate - a new start. The chance to step back from your business for a moment and begin the new year with renewed vigour. Are you still on track? This post takes a look back at the best marketing and social media posts on the web, and summarises articles on Perfect Balance Marketing. Enjoy the catch-up and don't forget to subscribe to receive future posts sent straight to your inbox:
Check out my guest post on Oh My Handmade Goodness: http://www.ohmyhandmade.com/2011/contributors/101-ways-to-get-your-customers-to-love-you/ (And thank you to Jessika for choosing some stunning images to feature in the content).