Our monthly marketing themes series continues with July's instalment - summer holidays, festivals and sporting events dominate this month, with no shortage of opportunities to capitalise with your marketing messages....
This month is all about the outdoors, weddings and exams - read the full post for June's marketing themes, to see what will be in the media in the coming months that your business marketing can tie in with.
As part of Perfect Balance Marketing's series on seasonal trends, this post looks ahead to what May has in store, and gives you a few ideas to use today to start planning your seasonal promotional activities. Read the full post for inspirational ideas.
Supermarkets have been selling Easter eggs since January - they have large budgets and teams of marketers planning campaigns throughout the year that tie in with public holidays, the seasons and the buying habits of customers.
As part of a new monthly series on Perfect Balance Marketing I'll be looking at the themes that you can tie in with your marketing to keep customers and visitors engaged with your business.
Read on for this month's themes: Easter, Mothering Sunday and a Royal wedding.
Having a blog can be hugely rewarding - imagine you click 'Publish' and within ten minutes you have comments awaiting approval, retweets, Facebook shares, you've been 'Digged', 'Stumbled upon' and bookmarked on del.icio.us. Exciting times. It takes time to build this level of engagement and reputation, but there's a Blogging Network that you can join today that can help.
Coming up with great blog content every week can be pretty challenging - so here is a list of 10 blog titles you can use in times of emergency, to inspire you to write some great posts that your readers will love.
"Blogging is using a new medium for what it is good for - connecting and interacting." Quote from George Siemens, CEO of International technology company, Siemens
Blogging is still one of the best ways to drive traffic to your website, build your reputation and grow your customer database. But how do you go about setting one up and making it work for your business?
What's the most important element of your marketing plan?
- The 1/4 page advertisement in the newspaper?
- The 20 second commercial on local radio?
- The 40 foot billboard outside the train station?
- Or is it the content that you publish on-line, every week?
Because if you have a blog, that's what you can do............