A ‘to-do’ list is often longer than a gift list at Christmas, particularly when you run a small business making things that people buy as presents…..
So this month I’ve been making preparations to keep my social media strategy ticking over while I’m drinking sherry and eating chocolate orange in front of Wallace & Gromit’s The Wrong Trousers.
One of the most talked about parts of a marketing plan is the internet (website, blog, Facebook page, online adverts, Twitter, articles, etc.).
So how do you make sure your internet marketing strategy is effective? How do you stay focused on your key messages? And how can you avoid getting distracted by the latest trends and fads in ‘social media’?
Next time you’re sitting on the train, at your desk, in a traffic jam, pondering whether to invest in a colour advert in that niche magazine, just pause for a minute and consider spending your money on something a little different: invest in a marketing book.
But which one?