Our monthly marketing themes series continues with July's instalment - summer holidays, festivals and sporting events dominate this month, with no shortage of opportunities to capitalise with your marketing messages....
This month is all about the outdoors, weddings and exams - read the full post for June's marketing themes, to see what will be in the media in the coming months that your business marketing can tie in with.
As part of Perfect Balance Marketing's series on seasonal trends, this post looks ahead to what May has in store, and gives you a few ideas to use today to start planning your seasonal promotional activities. Read the full post for inspirational ideas.
Supermarkets have been selling Easter eggs since January - they have large budgets and teams of marketers planning campaigns throughout the year that tie in with public holidays, the seasons and the buying habits of customers.
As part of a new monthly series on Perfect Balance Marketing I'll be looking at the themes that you can tie in with your marketing to keep customers and visitors engaged with your business.
Read on for this month's themes: Easter, Mothering Sunday and a Royal wedding.
You have 3 seconds to persuade a visitor to stick around on your website.
In just a few moments, they will choose to invest their precious time with you, or become just another statistic on your Google analytics page.
So are you ready to take the plunge and make yours one of those sites that works? Read more....
This month's collection was tricky, as I've seen so many great examples of marketing communications in the last few weeks, but then the nostalgia of vintage advertisements won me over.
If you think there are a lot of rules, laws and regulations about advertising, then perhaps some of these vintage beauties will go some way to explaining why....
We've all been there - too much to do, lists all over the place, an inbox with over 100 unopened emails, looming deadlines..... and yet all you can do is sit there biting your nails and reading the headlines on MSN.
Where do you start? And how do you get the inspiration to start clearing out the inbox, ticking items off the list, meeting those deadlines?
The results are in....
An annual survey (by the Centre for Brand Analysis Ltd.) has been published showing the top brands of 2010 based on the following criteria: