Website makeover 2

“It’s a wrap” is a Cornish company offering personalised gift-wrapped chocolate and sweets for weddings, birthdays, christenings and other special celebrations, run by sisters Karen and Nicola.¬†¬†Customers can upload their own artwork to the wrappers,...

8 steps to launching a new product

With a bit of help from Wallace and Gromit…. Wallace is one of the world’s greatest inventors (yes, John Logie Baird and that television thing were pretty cool, and Alexander Graham Bell did a great job with the telephone too)…. But Wallace has...

What Strictly Come Dancing can teach us about marketing

Over 10 million people watch Strictly Come Dancing in the UK – the sequins, the celebrity injuries, the judges, the behind-the-scenes romances – we can’t get enough of it. The Saturday night programme….. the Sunday night results show….....
7 important questions to ask your customers

7 important questions to ask your customers

Just imagine a visitor to your website, hovering over the ‘add to cart’ button uncertainly. What’s stopping them from clicking? So much business is done online, that you probably don’t always speak in person to your customer when you do...

Website makeover 1

The Little Cornish Cleaning Company offers a range of cleaning services: cleaning carpets, upholstery, rugs and curtains. The site includes good quality photography, an upfront contact form and a simple navigation menu. What could The Little Cornish Cleaning Company...