But Vine is one such innovation.
Likened to Instagram but for video, it offers a simple way to give others an insight into your business, your life and your world through 6 second looping videos. It’s not complicated, but does it offer potential for marketing your business?
The following short vids have been shared on Vine this morning:
None of them ground-breaking, none of them designed to promote anything. But for business, there may be more to it.
Here are some of our favourite
NBC gives a sneak peek inside its building:
Gap tells a story with a look back at its advertising over the years:
General Electric gets back to basics with its creative process:
Tech magazine uses the new service to demonstrate its latest issue:
Chris Brogan invites his followers to join the fun by sharing a short of the contents of their desks:
And at Perfect Balance Marketing we’ve had a play with animation to create an advert:
How could you use the new app?
Share your ideas in the comments below, and share your Vines on twitter, tagging them with #vine (and also tagging me @thorntonlucy so I can share them too!)