October marketing themes

I’ve just spent 10 minutes convincing my four-year-old son that it’s not Halloween for another three weeks – and that Christmas is more than two months away. This lengthy discussion followed a “quick” trip (hah!) to the supermarket, which...
August marketing themes

August marketing themes

As part of Perfect Balance Marketing’s series on seasonal trends, this post looks ahead to August marketing themes including events and trends to help you plan your month’s marketing. Short of time? Get this month’s marketing themes delivered to your...
July marketing themes

July marketing themes

We’re all going on a Summer holiday… July marks the start of the long break for school pupils and teachers across the UK. And millions jet off on holiday for sand, sea, swimming pools, sangria and sunbeds. This post looks at the themes we’ll see in...
June marketing themes

June marketing themes

Time for a look at June marketing themes – we’re just back from the local garden centre, with a car full of bedding plants that we don’t need. We only went to pick up some garden bags but the polka dot deck chairs, canvas parasols and brightly...
May marketing themes

May marketing themes

As part of Perfect Balance Marketing’s series on seasonal trends, this post looks ahead to May marketing themes including events, giving you plenty of ideas to use today to start planning your seasonal promotional activities. Short of time? Get this...
April marketing themes

April marketing themes

Supermarkets have been selling Easter eggs since January – they have large budgets and teams of marketers planning campaigns throughout the year that tie in with public holidays, the seasons and the buying habits of customers. Short of time? Get this...